London — MBC Group, the largest and most prominent broadcaster in the Middle East and North Africa (MENA), has signed a new programming and licensing & merchandising representation agreement with Acamar Films. This 360° deal will bring the multi-award-winning preschool series Bing to families across the Arabic-speaking world via MBC3 and its global streaming platform Shahid. The launch is scheduled for July 2025 and will also include US English, French, and Arabic versions.

Ashraf Younis, Director of MBC3, commented: “We are delighted to premiere Bing, which continues our deep commitment to providing high-quality entertainment across traditional broadcasting and digital platforms in the MENA region for our youngest audiences. We also look forward to creating further engaging experiences, from toys and games to experiential events for families to enjoy together”.

MBC Group is globally recognised as the leading Arabic-language company, with a portfolio of channels in multiple languages and a long-standing commitment to children’s content. Its licensing division in Riyadh is now leading on Bing’s licensing and events management activities across the region, in partnership with Acamar’s London-based leadership team. This will include the production of a wide range of Arabic-language books, toys, apparel, and family-focused experiential events.

This new launch marks a significant step in Acamar’s global expansion of Bing. The beloved preschool series created by Acamar Films in partnership with Brown Bag Films, originally premiered on the BBC’s CBeebies. Since its debut, Bing has become a cherished part of the daily lives of young children across Europe, offering a powerful tool for early development and emotional resilience, through its authentic expert-led storytelling and characters.

Mikael Shields, CEO of Acamar Films and Producer of Bing, added: “We have such respect for all that Ashraf and the MBC team have achieved over many years, in building the best media offering for younger children and their families in the region. This is our first strategic move in the global expansion of Bing, and we’re delighted to be launching Bing across all areas of media, licensing, publishing and consumer products in the MENA region in our new partnership with MBC.”

The partnership was led and negotiated by Jiella Esmat, CEO of 8 Lions Entertainment, in collaboration with Brands & Rights 360, and Acamar Films.

About MBC
In addition to its leading position in the MENA, MBC GROUP is also considered one of the world’s top media and broadcast organisations. Its award-winning streaming platform, Shahid, can be accessed across the world, including the United States, the United Kingdom, and Australia. MBC GROUP is also at the forefront of spearheading international exchanges of knowledge and expertise by inviting international companies, talent, and producers to become involved in Arabic-language titles. It also works with global entities to offer support and opportunities to MENA talent and producers worldwide.

About Bing
Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and supports healthy child development by finding the big stories in the little moments. Bing is licensed in 130 territories worldwide and continues to “move and delight” Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. www.uk.bingbunny.com

About Acamar Films
Acamar Films is an independent creative studio headquartered in Camden, London, and we love what we do. Our mission is to “move and delight” audiences worldwide. We produce Bing, the international award-winning animated series. We have also created a wide range of cinema, theatre, books, products, and premium quality content internationally. We are dedicated to supporting the healthy development of young children, as well as of the parents and grown-ups in their lives. Please visit us at www.acamarfilms.com