Meccano Announces New Licensing Agreement with Aston Martin Aramco
Meccano signed a licensing agreement with Aston Martin to produce model Formula One cars.
Manufactured and distributed globally by Addo Play, the Meccano Pro x Aston Martin Aramco Formula One car offers builders the opportunity to construct a highly detailed 1/8 scale model inspired by the AMR25. The set combines, Meccano’s renowned engineering system with the performance-driven design and technical innovation synonymous with Aston Martin Aramco.
The model features an authentic design with realistic mechanical functions, including working steering, a fully functioning engine and moveable DRS, delivering an immersive and technically engaging build experience. Positioned within the premium adult construction category, the set is aimed at experienced builders seeking a sophisticated, hands-on engineering project.
This collaboration marks Meccano’s first licensed product launch since Addo Play took control of the brand in 2025 and represents a key milestone in the ongoing evolution of Meccano. It’ll be the first collaboration on a product for Meccano, with Aston Martin Aramco being the first ever Formula One licensee. The product forms part of the new Meccano Pro category, one of several new segments introduced as part of the brand refresh launching in autumn/winter 2026.
The Meccano Pro range was first previewed in autumn/winter 2025 at Addo Play’s Los Angeles showroom and will be showcased publicly in January 2026 at the Nuremberg International Toy Fair (Spielwarenmesse) on the Meccano stand, ahead of its global launch.
By bringing together the engineering excellence of the Aston Martin Aramco Formula One Team with Meccano’s heritage as a trusted construction system, the Meccano Pro x Aston Martin Aramco F1 Car exemplifies precision, innovation and performance, while reinforcing Meccano’s ambition to expand its presence within the premium adult construction market.
Matt Chapman, head of Licensing and Merchandising, Aston Martin Aramco Formula One Team, said: “Our licence agreement with Meccano allows us to translate the complexity of our race car into a tangible experience for fans, celebrating both innovation and craftsmanship in a unique and engaging way. We’re also proud that we are the first Formula One team to collaborate with Meccano on a licensed product.”
Dave Martin and Mary Price, co-founders of Addo Play, added: “It has been fantastic working with Aston Martin, and the great partnership and strong collaboration behind the Meccano Pro x Aston Martin Aramco Formula One Car showcases our commitment to premium engineering builds for fans and marks the beginning of an exciting new chapter for licensed products within the Meccano portfolio.”
The Meccano Pro x Aston Martin Formula One Car will be available globally from August 2026. The launch will be supported by a fully integrated 360-degree joint marketing campaign designed to maximise global reach and engagement.
This campaign will span owned, paid and earned channels, including prominent feature placement across the Meccano website and eCommerce platforms, high-impact digital advertising across key international markets and a coordinated social media strategy leveraging premium motorsport and STEM-focused influencers. In addition, live experiential activations will bring the product to life through in-store demonstrations, motorsport event tie-ins and hands-on build experiences at selected Formula One race weekends and fan zones.