Medialink Animation International Limited (“Medialink”), a wholly owned subsidiary of Medialink Group Limited listed on the Stock Exchange of Hong Kong (2230.hk) and one of Asia’s biggest licensing agents, is the newly-named licensing agent for the award-winning Pets Rock brand.  Medialink will be responsible for representing Pets Rock in Hong Kong, China, Taiwan and South East Asia.

Pets Rock, a brand created by British art and design partners Mark and Kate Polyblank, is making substantial inroads into the Asian market. As an outstanding brand with currently more than 80 characters, it cleverly combines people’s enduring fascination with their pets and the cult of celebrity in an engaging mix of pop culture and trend.

What’s more, the brand is extremely popular amongst Chinese audiences, and it boasts numerous collections with apparel partners including Trendiano, Reshake (part of Mark Fairwhale) and Nasty Palm.

Pets Rock has also enjoyed collaborations with major companies including Starbucks, Virgin Media, LeSportsac and Costa Coffee, and most recently with KFC and Dr Cink.

“Medialink values long-term partnerships and that’s why we are so excited to work with an outstanding brand like Pets Rock, as we both share the same values. We have always strived to be innovative in our brand collaborations as seen in the many accomplishments of Medialink over the years, and Pets Rock has also sparked a lot of creative ideas by its style and humour. We look forward to achieving more success for the brand across the region through this long-term partnership,” said Noletta Chiu, Executive Director of Medialink.

“We’re extremely excited to have Medialink onboard to represent our iconic characters across the territory, and to be able to build on the success of Pets Rock together. We trust that our brand will be in good hands, and we do look forward to engaging with our fans and taking the brand to new heights,” said Kate Polyblank.

About Pets Rock Limited

Launched in 2008, Pets Rock is a striking play on our enduring fascination with pets and the cult of celebrity.

The Pets Rock brand is taking its name literally as its unique humour and style spreads around the globe, from its London base to a global network of licensees and retailers whose customers are barking mad for our furry friends.

With over 80 characters in the Pets Rock world and many more waiting to be let off the leash you’re never far from one of our pop culture pets.

About Medialink Group Limited 

Medialink Group Limited (2230.hk) (“the Group”) is a leading dynamic market mover of media content distribution and brand licensing headquartered in Hong Kong with presence in China, Japan and South East Asia with its own Ani-One® anime platform in the region and over 748k subscribers and more than 57 million views on its YouTube channel, edutainment VOD Ani-Kids™ channel and e-commerce platform Ani-Mall™. The Group has been engaging in the business of media content distribution for over 26 years, and also operates the brand licensing business.

Contact: licensing@medialink.com.hk