The Addison Rae toys will be available to pre-order this week from Walmart.com and will hit stores across the US, UK and Australia starting next month

 San Diego, CA — The next iconic fashion doll line has arrived! Addison Rae, one of the most popular stars on social media with over 100 million followers is today announcing her first toy line in a partnership with Bonkers Toys brokered by IMG. The collection will be available to pre-order from Walmart.com this week and will be released in Walmart stores, Amazon, and other US retailers, as well as Smyth’s in the UK and Kmart in Australia next month.

The Louisiana native, who has become a worldwide cultural phenomenon gaining popularity through her engaging dance videos and genuine southern charm has leveraged her success to become an actress, singer, business owner of her Item Beauty and Addison Rae Fragrance companies, and brand ambassador to Fortune 500 companies. In doing so, Addison inspires young girls everywhere with her vibrant personality and entrepreneurial success.

The Addison Rae line features fashion dolls based on some of her most stylish looks, a music doll that plays pop music with creator-inspired accessories, fashion packs, trend-forward plush, mystery blind bags, and an ultimate surprise fashion doll set to be announced later this year. The toy line also includes QR codes on each package which activate a personal message from Addison embracing body positivity and female entrepreneurship. Additionally, Bonkers Toys and Addison Rae will be supporting non-profit, Girls Inc., to help further inspire all girls to be strong, smart, and bold in their lives.

“I have dreamt of having my own doll line since I was a little girl,” said Addison Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.”

“Working with Addison Rae and her team has been a thrill for us at Bonkers Toys,” said Bonkers Toys President & CEO, Brian Bonnett. “We have been inspired by all of the positivity she shares with her fans and can’t wait to bring the toys to retail.”

Van Kokeh, IMG VP of Licensing, added: “Addison Rae is an inspiration to her millions of followers around the world and we are delighted to have partnered her with Bonkers Toys to create her first-ever toy line, which we know her fans will love.”

To bring even more excitement to this partnership, Addison Rae is adding a new title to her stellar resume, Chief Fun Officer of Bonkers Toys. Known for working with mega influencers in ground-breaking ways, Bonkers Toys welcomes Addison to the family with her extensive expertise in style, design, and social media marketing.

Addison Rae is represented by WME, Ocean Avenue, The Lede Company and Peabody Nixon.

Be sure to follow Addison Rae on Instagram, TikTok and Facebook for fun features and news on the product line from Bonkers Toys.

About Addison Rae 

Named the top earning creator on TikTok by Forbes Magazine, Rae’s infectious personality, Louisiana charm, and overwhelming positivity have led her to become one of the biggest stars in the world.  Since November of 2019, she has amassed over 100 million followers across social media. Rae is currently the third most-followed individual on TikTok with over 5.7B likes and 88M followers. Her impressive reach goes beyond TikTok with over 40.4M followers on Instagram, 4.54M subscribers on YouTube and 4.9M followers on Twitter. She is one of the most meaningful and influential creators globally and continues to grow half a million new TikTok followers daily.

In addition to her impressive social media following, Rae has made a name for herself across several other mediums.  In 2019 she became co-founder of the clean cosmetics company ITEM Beauty, and was named a global ambassador for American Eagle.

Over the past year, Rae’s ITEM Beauty saw numerous product launches, including a clean skincare line, and expanded into the retail space, now available in Sephora stores nationwide. She also launched Addison Rae Fragrance, her own line of mood enhancing, skin hydrating, water-based scents, and partnered with Pandora for their Pandora ME collection.

Expanding her resume within the world of entertainment, Addison co-wrote and released her debut single “Obsessed”, produced by a dream team of chart-topping producers including Benny Blanco, Blake Slatkin and Ryan McMahon in March 2021.

To top off 2021, Rae made her theatrical debut starring in Miramax’s HE’S ALL THAT, a remake of the popular 90’s romcom SHE’S ALL THAT. The film premiered globally on Netflix on August 27th, making it the first studio film to star a person who came to fame through social media. The film premiered at #1 worldwide, and Addison has since signed a multi-picture deal with Netflix.

Addison Rae is 21 years old and currently lives in Los Angeles. 

About Bonkers Toys

Bonkers Toys has become known in the toy industry as the leader in YouTube and influencer inspired toys. Bonkers was the first licensee for Ryan’s World, and continues to lead the way with digital entertainment brands including Aphmau, LankyBox, FGTeeV, Braille Skateboarding, Trinity & Beyond, and slither.io. Bonkers Toys’ lineup of award-winning toys have been featured on the TODAY Show, GMA, Parents, Good Housekeeping & NBC Nightly News.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.