An 80s and 90s hit, the beloved Care Bears characters are featured on the brand’s shoes and accessories in a campaign that brings the physical and digital universes together, just in time for the bears’ 40th Anniversary!

“Do the Care Bear Countdown/And send a wish out through the air.” The adventures in Care-a-Lot have arrived at the Melissa universe! To celebrate the Care Bears’ 40th anniversary, the Brazilian brand and the huggable, lovable bears introduced in the eighties come together for a special launch of shoes and accessories for adults and kids for the Brazilian market. The collaborative collection will be available from March 10 at Clube Melissa and Mini Melissa stores, the Galeria Melissa São Paulo (Brazil), the brand’s e-commerce platform (www.melissa.com.br), and multi-brand retailers. Soon, the collection will also be launched for the international market.

The digital campaign brings the analog aesthetic–reminiscent of the Care Bears’ first TV run–in combination with graphic digital interventions.

Colors and playful elements from the animated series, which brought much joy to so many people’s childhoods, can be seen in four products tailored for the whole family.

“We wanted to celebrate the emotional connection with our audience bringing generations together in an innovative way, with an interest shared between parents and their kids,” explains Raquel Scherer, General Manager of Melissa.

On the Mini Melissa Cloud Sandal + Care Bears for infants, the Care Bears appear as Melflex appliques on the sandal’s strap, in a very playful design.

The Mini Melissa Cloud Slide + Care Bears for children has vibrant colors and designs. It comes in two versions: models with appliques of the characters or with the little Care Bears’ print pattern on the whole shoe.

Following the same color pattern, the extended size adult line consists of the Melissa Beach Slide Next Gen + Care Bears. The insole has detailed imprints of the Care Bears and Melissa’s trademark transparent sole. All shoes have a biobased EVA insole made of sugar cane, adding both comfort and sustainability.

Rounding up the collaboration, the Melissa Keyring + Care Bears are utterly cute and colorful collectible keyrings featuring four Care Bears’ characters.

Mini Melissa Clubs

Adding to this super special launch, the 12 Mini Melissa Clubs will have a GWP offer to follow the campaign launch. For purchases over BRL 189.90, clients will receive a colorful Care Bear-print pattern cup with a fun, vibrant design. The offer is valid while supplies last and it does not include items on sale.

ADDITIONAL INFO

MELISSA BEACH SLIDE NEXT GEN + CARE BEARS: BRL 169.90

MINI MELISSA CLOUD SANDAL + CARE BEARS: BRL 129.00

MINI MELISSA CLOUD SLIDE + CARE BEARS: BRL 149.90

MELISSA KEYRING + CARE BEARS: BRL 29.90

About Melissa

Established in 1979, Melissa is part of Grendene, a Brazilian shoe manufacturer. Currently sold in over 70 countries, the brand’s birth was inspired by the fashion of the fishermen of the French Riviera. Its first model, named Aranha (spider), soon became a household staple.

In the last decade alone, Melissa has manufactured over 32 million pairs of shoes. The brand is also known for its perfume creations and accessories, such as its iconic bags. One of the world’s first brands to promote collabs, it’s proud of its history with some of the biggest names in fashion, such as Viktor&Rolf, Y/Project, Lazy Oaf, Opening Ceremony, Marine Serre, À La Garçonne, Fila, Comme Des Garçons, Karl Lagerfeld, and Vivienne Westwood.

Always ahead of its time, Melissa has reached beyond fashion to partner and create collections with artists such as the Brazilian designer duo Campana Brothers and Iranian-British architect Zaha Hadid. Additionally, it has three gallery stores that serve as hubs for great art exhibitions and artistic and cultural activities, which are located in 3 of the world’s major cities (São Paulo, New York, and London).

In its 40-plus years, the brand also takes pride in its proprietary, 100% recyclable form of PVC, MelflexÔ, which establishes Melissa as a conscientious advocate of comfort and style that go hand in hand with sustainability