Merchantwise is levelling up Pac-Man’s 45th anniversary celebration with an exclusive Knobby accessories capsule collection.

Launching exclusively via Knobby’s subscription service that delivers straight to the doors of customers to coincide with the 45th anniversary of Pac-Man, the bold limited edition release of men’s, women’s and youth underwear and socks is packed with arcade vibes and is powered by pure nostalgia.

Featuring a selection of Pac-Man’s branded underwear options for women including bikini and bras as well as long leg, shortie and trunk styles for men, the colourful range is also sized for the youth market.  Also available are unisex Pac-Man themed socks.

With special collectible and giftable cube-style pixel packaging, the special Knobby range for PAC-MAN celebrates the cultural icon that is embraced by the global community as one of the most recognised video game characters of all time.

The launch of the range will be extensively supported by Knobby including an interactive PAC-MAN themed landing website page that will turn heads and eat up attention.  It will also be supported with a PAC-MAN arcade machine give-away – with each purchase from the PAC-MAN range qualifying for one entry to win.

Merchantwise Gaming Licensing Director Patrick Lynam said, “We are pleased to be partnering with Knobby to celebrate PAC-MAN’s milestone 45th anniversary.  Knobby’s exclusive accessories capsule brings PAC-MAN straight from the arcade to the underwear drawer for retro fun you can wear every day.   From the throw-back-inspired designs to the custom-built marketing campaign to support the launch, Knobby’s range of men’s, women’s and youth underwear will no doubt be a high-score hit with fans.”