MGA Entertainment & Exim Licensing Join Forces for Lalaloopsy™ Rollout Across LATAM

MIAMI, May 24th – MGA Entertainment and Exim Licensing Group, Inc. are very proud to announce their partnership in the Lalaloopsy™ licensing program for the Latin America region. The award-winning Lalaloopsy™ brand will be represented by Exim for all licensing ventures in the LATAM territories, with the exception of Brazil. Since taking the world by storm in 2010, MGA Entertainment’s whimsical Lalaloopsy™ dolls have captivated the market in a way that hasn’t been seen since the introduction of Cabbage Patch Kids in the 1980’s. Buoyed by outstanding reviews for two consecutive years, Lalaloopsy™ dominated wish lists for the 2010 and 2011 holiday shopping seasons and was featured in every major hot toy list for the holidays.
Targeting kids 4 to 8 years old, Lalaloopsy™ will be rolled out across all platforms including merchandising, toys, TV series, videogames, DVD, music, publishing, an interactive website containing webisodes and a 3D play land. Current key business partners are Activision (for DS Games) and Moonscoop (TV series). The Lalaloopsy™ toy line has over 58 characters to date in a variety of forms, including imaginative playsets, large dolls and accessories, fashion packs, a multitude of miniature collectibles and carrying cases. Lalaloopsy™ toys translate to multiple doll scales and toy categories, call to collectability and have an endless amount of compelling story lines.
“The execution of a strong licensing program is fundamental to the long term success of building a powerful kids entertainment brand,” said Casey Collins, EVP of Worldwide Licensing and Entertainment for MGA Entertainment. “EXIM is a top-notch licensing partner for Latin America and will clearly be one of the drivers of Lalaloopsy’s success in the region.”
Exim’s objective is to build a robust long term licensing program by partnering with leading brands and retailers in the region. “Exim is very excited about this new project and opportunity and have no doubt that LalaloopsyTM has all the necessary attributes to become one of the top kids properties and will be very successful in LATAM in the coming years,” said Diego Barassi, Exim Licensing SVP of Marketing.
MGA Entertainment’s LalaloopsyTM dolls are a unique and whimsical collection of dolls that magically came to life when their very last stitch was sewn. Each LalaloopsyTM was born on a special day in history and has her own personality developed by the fabrics used to make her. Designed to encourage a child’s imagination and creativity, LalaloopsyTM teaches important life lessons such as friendship, individuality and the idea that everything deserves a second chance at a new life.
About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink ™, Rescue Pets® and Zapf Creation®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com , www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.
About Exim Licensing
“The Premier Licensing, Promotional and Entertainment Company in LATAM.”
EXIM is a Marketing Organization exploring 360° opportunities involving Licensing, Promotions, Merchandising, Entertainment, TV & Stage Shows Productions, covering the entire Latin America region. As a regional player with 30 years of experience, the group has 15 offices across the region with + 300 local executives and employees with great knowledge and expertise in the different markets. Controlled and managed by Exim Headquarters, based out of Miami, the network has strict guidelines and business procedures to ensure highest level of quality in our services.
For Licensing Opportunities contact:
Diego Barassi
Exim Headquarters-USA
1691 Michigan Avenue Suite 435
Miami Beach, FL 33139
PH +305.534.1900
Fax +305.534.6440
dbarassi@eximlicensing.com
www.eximlicensing.com

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