Paris, France and London UK — Millimages has appointed Heathside Trading as Master Toy Licensee for its iconic flagship property MOLANG in EMEA, the Americas, Australia and New Zealand.

The deal – negotiated by Molang’s UK agent, bRAND-WARD – significantly expands the companies’ existing agreement signed in February 2024 for Toys, Gifts and Health & Beauty in EMEA and North America.

The two-year agreement kicks off in January 2026 and includes all plush sizes (feature, non-feature, standard).

Darren Epstein, EVP Global Business Development, Heathside, commented, “Customer reactions and orders on Molang have been tremendous. We are therefore over the moon and thankful to Millimages for allowing us to expand our Molang product offering and categories globally going into 2026 and beyond.”

Jean-Philippe Randisi, founder of bRAND-WARD, added, “It is a real joy to see a UK partner spearhead the development of Molang internationally across an increasingly larger range of products. Molang’s appeal not only transcends multiple generations but borders and cultures as well!”

Alexandra Algard-Mikanowski, Commercial Director at Millimages said “Given the excellent results we have seen in our first year working together, we are truly delighted to expand our relationship with Heathside. The entire team has really understood the MOLANG universe which has made this partnership – and the products that have been created – so successful.”

About Molang
Kind and affectionate MOLANG has a unique, instantly recognizable style. Molang is all about empathy, softness, tenderness and joy. MOLANG has no nationality, is ageless and gender-neutral. MOLANG cares for everyone and everything. Everybody loves MOLANG. MOLANG loves everybody. MOLANG started life in 2010 as a doodle by Hye Ji Yoon, a Korean illustrator, and quickly grew into a digital sensation in its country. Having acquired global rights in 2015, Millimages developed MOLANG with French author Marie-Caroline Villand. She created the character, its values and its universe, through a preschool TV series of 6 seasons, over 300 episodes and sold in 190 countries. Today, MOLANG gathers 30 billion views on GIPHY and almost 9 million social media followers. It has now evolved into a lifestyle brand with a successful consumer products programme, supported by 18 international licensing agents.

About Millimages
Operating from Paris since 1991, Millimages is a major independent animation production company. The visionary studio develops, produces, and licenses high-quality cross-media content, with a catalogue of over 75 IPs. Composed of seven internal business units and a branch in Shenzhen, Cina, Millimages is a key player in the animation landscape, generating 10M+ views across the globe every day, with global hits such as Molang, Louie and 64 Zoo Lane.

About Heathside Trading Ltd
Heathside Trading Ltd is a leading manufacturer and wholesaler of Pop Culture Consumer Products based in the United Kingdom, offering ranges of product to customers globally on various formats. Relaunching MasterReplicas.com will enhance the ability to target a direct to consumer customer going forward. Heathside and its Khadou brand work and acquire IP for development of product across, TV, Manga, Anime, Film, Gaming and associated entertainment platforms.

About bRAND-WARD
bRAND-WARD is an IP consultancy and Licensing Agency business helping IP owners/creators grow and monetise their IP globally. bRAND-WARD works with and for content producers, toy companies, digital studios, publishers, and all companies keen to expand their horizons. Created in 2019, the company is owned by Jean-Philippe Randisi, who held senior roles at the likes of Nickelodeon, ITV, Zodiak Kids/Banijay, Saban and Disney.