The Line Premieres at Comic-Con International and Includes a Limited Edition Comic-Con Exclusive
(Boston, MA – June 19, 2012) — Mimoco, creator of the MIMOBOT® line of designer USB flash drives and MIMOMICRO® card readers, and Cartoon Network Enterprises, the licensing and merchandising arm of the television network, announce a brand-new partnership that will bring fan-favorite characters from the network’s hit original comedy series, Adventure Time to the MIMOBOT collection of designer USB flash drives. Finn, Jake, Princess Bubblegum, and Fionna, core characters from the series, have all been faithfully rendered in stylized MIMOBOT-form. Beginning this summer, the products will be available in up to 64GB capacities and come preloaded with awesome bonus Mimory™ content including Adventure Time episodes, sound bytes, and the MimoDesk™ suite to personalize your desktop, tablet, and other mobile devices.
“Mimoco is thrilled to be entering the Land of Ooo with our new series of Adventure Time MIMOBOT flash drives,” says Scott Seraydarian, Director of Media at Mimoco. “Adventure Time’s vivid and endearing world fits right in with the MIMOBOT sensibility, and we’re excited to be one of the first to bring these awesome characters into the real world. As Finn would say, these guys kick digital Bootay!”
“The new Adventure Time product line from Mimoco is a great fusion of unique design and functionality that is perfect for Adventure Time and sure to become a must-have item for our fans,” said Pete Yoder, vice president of consumer products, North America for CNE.
From the mind of creator Pendleton Ward, Adventure Time is an original comedy series from Cartoon Network that follows the everyday adventures of unlikely heroes Finn the Human and his best friend, shape-shifting dog Jake, as they travel across the Land of Ooo and encounter its unique inhabitants. Whether it’s saving Princess Bubblegum, defeating zombie candy, mocking the “oxy-moronic” Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn & Jake it’s always Adventure Time.
The Adventure Time X MIMOBOT designer USB flash drive collection, including Finn, Jake, and Princess Bubblegum is now available exclusively at www.mimoco.com, while Fionna MIMOBOT will be available exclusively at Comic-Con International in San Diego on July 11-15 in a limited edition of just 500 pieces. Originally introduced as a gender-swapped version of Finn, Fionna is just as big an adventurer as her male counterpart. With her shock of long blonde hair, bunny-eared ‘awesome hat’, backpack and sword, Fionna MIMOBOT is ready to take your important data along with you on all your exciting adventures.
About Mimoco
Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 64GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory™ content. Learn more at www.mimoco.com.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 168 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
CONTACT:
Clint Weiler | MIMOCO
p: 610.781.4303
e: clint@mimoco.com
Lauren McCabe | Cartoon Network Enterprises
p. 212.275.6882
e: lauren.mccabe@turner.com