Mind Candy Partners with Activision on New Moshi Monsters Video Game

Sydney Australia Thursday 25 July 2013Mind Candy, the entertainment company behind the successful kids’ franchise Moshi Monsters™, today announced Katsuma Unleashed, a new video game created in its on-going partnership with Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI). Currently in development at UK-based studio Sumo Digital Ltd. for the Nintendo DS™ and 3DS™ handheld gaming systems, the game is planned to hit store shelves on October 16 in Australia (October 11, 2013 in Europe and November 5, 2013 in North America).
Katsuma Unleashed is a side-scrolling, action-adventure platform game rendered in a beautiful 3D cartoon style and designed to appeal to Moshi fans of all ages across the globe. In a move away from the previous two titles, the game will feature stand-alone hero character Katsuma. As the franchise’s most popular Moshi Monster, players will embark on a voyage with Katsuma through brand new worlds packed with mini arcade challenges and boss battles. Along the way, Katsuma will have to battle enemy characters using powerful new capabilities, including Furi’s Smash and Diavlo’s Flight, in order to rescue other Moshi Monsters – fur will certainly fly! Another exciting feature available in the 3DS version of Katsuma Unleashed is StreetPass™* secrets – 18 huge, explorable maps and monster attack games where users get to play as each of the Moshi Monsters, each with their own unique set of moves.
“We’re delighted to continue our partnership with Activision on our third Nintendo title, and we are hugely inspired by the amazing talents of Sumo Digital who have developed some fantastic games in the past,” said Andy Matjaszek, Sr. Global Marketing Manager at Mind Candy. “This time around, with Katsuma Unleashed we’ve broken out Katsuma as a stand-alone character to deliver an all-new, incredible Moshi Monsters game that fans of all ages can enjoy.”
Katsuma Unleashed is Mind Candy’s third Nintendo DS/3DS title, following the success of its two previous releases, Moshi Monsters™: Moshlings Zoo, which topped the UK DS charts for a record breaking 23 consecutive weeks, and Moshi Monsters™: Moshlings Theme Park, which also held an impressive chart position reaching number one in 2012 for four consecutive weeks.**
In Australia, the debut title, Moshi Monsters™: Moshling Zoo was the #1 best-selling Nintendo DS title for Christmas 2011.
Additional information about the Katsuma Unleashed game and pre-sale opportunities will be made available soon.
* Street Pass is an exclusive feature for the 3DS version
** (UKIE GFK Chart-Track reports 2012)
For further information contact:
Di Campisi
PR rep, Australia
T: +61 (0) 2 9869 8678 / M: +61 (0) 425 269 129
E: di@dicampisipublicity.com
Annem Rehman
PR Executive, Mind Candy
T: 020 7501 1915
E: annem@mindcandy.com
About Mind Candy
Mind Candy, creator of the successful Moshi Monsters franchise, is a global entertainment company based in the UK with offices in Los Angeles and New York. The company was formed by Internet entrepreneur, Michael Acton Smith, in 2004. For more information visit www.MindCandy.com
About Moshi Monsters™
With 80 million registered users in 150 territories worldwide, Moshi Monsters – the online world of adoptable pet monsters for boys and girls aged 6-12 – has become a global phenomenon. Children choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customised, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalising their room, showing off their artwork, reading stories and communicating with friends in a safe environment. Following its huge online success, Moshi Monsters has expanded into the real world with physical products including best-selling toys; the number one selling kids magazine in the UK; a best-selling DS video game, a top five music album, books, membership cards, trading cards and much more. For more information visit www.MoshiMonsters.com
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.Activision.com.
About Sumo Digital
Sumo Digital is a cross-platform video game developer based in Sheffield, UK. Formed in 2003, the studio has had successes on every console for partners including SEGA, Sony, Microsoft, BBC, EA, Disney, Codemasters, Konami and many more. For more information visit www.sumo-digital.com.

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