Hollywood, CA – Miraculous Corp—the joint venture between Mediawan and ZAG—and home to the global hit series Miraculous® – Tales of Ladybug and Cat Noir—is unleashing a major wave of new licensed products beginning this summer, launching its 2025 retail campaign with a high-profile Miraculous® brand activation at the legendary FAO Schwarz in New York City.

Beginning July 21 and running through Labor Day, FAO Schwarz—one of the world’s most iconic toy destinations—will serve as the official launchpad for Miraculous®’s Q3 and Q4 nationwide product rollout. This high-profile activation transforms the flagship store into a fully immersive Miraculous® experience, complete with interactive fan events, dynamic visual merchandising, and exclusive product displays, designed to captivate fans and generate buzz at retail.

The FAO Schwarz event will spotlight key new products from the brand’s highly anticipated fall lineup, highlighted by new offerings from Playmates Toys such as the 10th Anniversary Limited-Edition Ladybug Collector Doll and the Stack Shack Surprise. These lead a broader range of new products rolling out across retail in the back half of the year.

“This fall marks an exciting next chapter for Miraculous® at retail,” said Gaye Dean, VP, Retail Business Development for North America, at Miraculous Corp. “We’ve assembled a standout lineup of imaginative, high-quality products that speak to the brand’s creativity and global appeal. FAO Schwarz gives us a premium stage to kick things off—with storytelling, spectacle, and shelf power that will drive momentum into Q3 and Q4.”

“Miraculous® is a true global phenomenon, and we’re proud to be the first stop on its bold new retail journey,” said David Niggli, Chief Merchandising Officer at FAO Schwarz. “FAO Schwarz is all about creating magical experiences, and this brand delivers that in every way—with story, style, and heart.”

In addition to the themed retail displays and product showcases, weekend events at FAO Schwarz will feature character meet-and-greets, giveaways, and fan-forward content opportunities designed to spark buzz and social sharing.

The event will also showcase a curated selection of officially licensed Miraculous® merchandise for purchase, including toys, books, apparel, and more. Products include:

• Miraculous® Ladybug 10th Anniversary Limited-Edition Collector Doll and Miraculous® Stack Shack Surprise from Playmates Toys (both launching July 20)
• Imaginative and richly detailed playsets from Playmobil, including the Miraculous®: French Bakery, Miraculous®: Paris Scooter Ride, and Miraculous®: Ladybug and Cat Noir Wedding Dream (now availalable July 21at FAO Schwarz)
• The third Miraculous® Chibi graphic novel from Papercutz, Miraculous® Chibi Summer Special (published July 8)
• Fantasy apparel and accessories from A Leading Role (launches July 21)
• A new apparel and bedding collection from Birdie Bean (launches July 21)
• A toy selection from Wyncor including the Miraculous Miraball.
• Other licensed products include a Ladybug figurine for the portable speaker from Tonies; electronic toys from Lexibook including computer and headphones; Ladybug super soft plush decorative throw pillow from Franco Manufacturing; Beacon insulated bottle from ZAK!.

The activation will serve as a real-world destination for fans while driving awareness and excitement for the broader retail launch to follow at key retailers nationwide and online.

About Miraculous®
Miraculous® – Tales of Ladybug and Cat Noir follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes Ladybug and Cat Noir to save their city of Paris from unexpected supervillains! As the global sensation celebrates its 10th anniversary this year, the Miraculous® universe continues to captivate audiences through its CG-animated television series, TV Event specials, feature film, and digital content, as well as consumer products, gaming, live events, and more. With broad appeal across all ages, the show’s five seasons are available in over 150 countries across the globe and season six commenced its rollout in Q1 2025. Season seven is in production for a 2026 launch. Miraculous® is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

 About Miraculous Corp
Miraculous Corp is the groundbreaking joint venture between Mediawan (Miraculous, Call My Agent, 3 Body Problem, HIP, The Count of Monte Cristo, Rhythm and Flow), Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG (Miraculous, Ghostforce, Melody), the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag. The new company unites all facets of the globally acclaimed Miraculous franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and open the door to a new era of iconic characters and captivating narratives.

About FAO Schwarz 
FAO Schwarz, New York City’s most iconic toy store since 1862, continues its legacy of delight by staying at the forefront of trends and innovation. While deeply rooted in innovation and quality, FAO Schwarz constantly evolves its offerings to reflect the latest in toy trends, retail theatre and play experiences. The brand consistently introduces new and exciting products and in-store experiences, ensuring that its marvelous, bountiful emporium remains a destination for the most sought after toys, collectibles and gifts from around the globe. This commitment to modern relevance, coupled with its rich history, allows FAO Schwarz to create cherished memories and inspire awe and discovery for generations, proving that a timeless brand can also be a leader in the future of play.