Santa Monica, CA – In celebration of ten years of superhero adventures, friendship, courage, and inspiration, Miraculous Corp and global master toy partner Playmates Toys are proud to introduce the Miraculous™ Ladybug 10th Anniversary Limited-Edition Collector Doll—a stunning tribute to the beloved Parisian superheroine who has captivated fans worldwide.

Standing 10.5 inches tall, this custom-designed collector doll captures the essence of Ladybug’s heroic spirit. She wears an exquisite shimmering costume, complemented by knee-high boots and a dramatic, detachable cape. Her signature ponytails flow in a dynamic style that captures the energy of her fearless persona. Also included is Ladybug’s iconic Yo-Yo, as well as her ancient grimoire book that is hinged to open and reveal the guardians’ history. The doll comes displayed in a bold and dramatic package, featuring iconic landmarks of the city skyline. A doll stand is included for display. The Miraculous™ Ladybug 10th Anniversary Limited-Edition Collector Doll will be available Summer 2025 for an MSRP of $39.99. Ages 4+.

“For the past decade, the Miraculous™ animated series, created by Thomas Astruc, Nathanaël Bronn and Jeremy Zag, has inspired fans of all ages with its message of bravery, teamwork, and self-discovery,” said Lisa K. Foster, SVP Consumer Products North America and Global Toy & Publishing Strategy. “This 10th Anniversary Miraculous™ Ladybug Limited-Edition Collector Doll is meticulously designed to honor her journey and the millions of fans who have supported her along the way. Together with Playmates Toys, we are delighted to continue bringing the magic of Miraculous™ to life with innovative, high-quality toys that spark the imagination of children everywhere.”

“We designed the limited-edition anniversary doll with intention to highlight the defining details of this iconic heroine,” said Georgia Manolas Walker, Vice President of Marketing at Playmates Toys. “The brand is stronger than it’s ever been, and the 10th Anniversary year is sure to be Miraculous!”

In addition to the anniversary collector doll, Playmates Toys is expanding the Miraculous™ Ladybug lineup with new and innovative releases for Spring and Fall 2025:

• Miraculous™ Ladybug Shake Surprise (Spring 2025 – MSRP $9.99 – Ages 4+) This magical reveal experience lets kids fill a cylinder with water, drop in a mystery pop packet, and shake it up to uncover one of several 4-inch stylized collectible figures featuring heroes, villains, and frenemies!
• Miraculous™ Box Stack Shack Surprise (Spring 2025 – MSRP $4.49 – Ages 4+) Fans can enter the Miraculous Chibi world with these fun mystery blind boxes! Each stackable shack features a uniquely themed environment and comes with one stylized Miraculous™ character plus two accessories. With six themes in Wave One, kids can collect, stack, and create their own Miraculous™ universe!
• Miraculous™ Ladybug Hero Switch Dolls (Fall 2025 – MSRP $24.99 – Ages 4+) The award-winning Hero Switch line expands with two exciting new dolls! With the press of a button, Pennybug transforms into BeeBug, while Marinette miraculously switches to Ladybug—and back again! Each 10.5-inch fashion doll is authentically designed and includes character-specific accessories. The packaging features a “TRY ME” button, so fans can activate the transformation right in stores! Playmates Toys’ Hero Switch packaging was recently recognized with a 2024 In-House Design Award.

About Miraculous™
Miraculous Corp’s Miraculous™ follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes Ladybug and Cat Noir to save their city of Paris from unexpected villains! As the global sensation celebrates its 10th anniversary this year, the Miraculous™ universe continues to captivate audiences through its CG-animated television series, TV Event specials, feature film, and digital content, as well as consumer products, gaming, live events, and more. With broad appeal across all ages, the show’s five seasons are available in over 150 countries across the globe and season six commenced its rollout in Q1 2025. Season seven is in production for a 2026 launch. Miraculous™ has become a digital sensation with 41B+ views on YouTube, 250 million downloads of Miraculous Ladybug & Cat Noir – The Official Game app, and over 800 million+ lifetime visits on Roblox. Miraculous™ is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

About Miraculous Corp
Miraculous Corp is the groundbreaking joint venture between Mediawan (Miraculous, Call My Agent, 3 Body Problem, HIP, The Count of Monte Cristo, Rhythm and Flow), Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG (Miraculous, Ghostforce, Melody), the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag. The new company unites all facets of the globally acclaimed Miraculous franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and open the door to a new era of iconic characters and captivating narratives.