Santa Monica, CA – Miraculous Corp—the groundbreaking joint venture between Mediawan and ZAG that unites all facets of the globally acclaimed Miraculous™ franchise—has appointed IMC: International Merchandising S.R.L. to develop the brand in the southern regions of Latin America. IMC will manage the brand’s expansion in Argentina, Bolivia, Paraguay, and Uruguay, and collaborate with DOCE in Chile. The announcement was made today by Angela Cortez, VP of Licensing & Retail, Latin America and Canada.

As the Miraculous™ – Tales of Ladybug and Cat Noir franchise approaches its 10th anniversary in 2025, its global appeal continues to grow, captivating audiences in over 120 territories since its debut in 2015. The series follows the adventures of two seemingly typical teens, Marinette and Adrien, who magically transform into secret superheroes Ladybug and Cat Noir to save their city of Paris from unexpected villains! Following last year’s immense success of Miraculous: Ladybug & Cat Noir, The Movie, which topped box office charts in France and Germany and garnered over 35 million views on Netflix in its first month, anticipation is building for the release of the highly awaited sixth season which the company will start to deliver later this year.

“Ladybug and Cat Noir have deeply resonated with audiences of all ages across Latin America,” commented Cortez. “The superheroes are empowering figures to younger viewers, while the intricate “soap opera” storylines of alter ego’s Marinette and Adrian attract older audiences. By partnering with IMC International Merchandising and DOCE, we are leveraging their expertise to craft a comprehensive licensing strategy tailored to each market’s diverse consumer preferences, cultural nuances, and regulatory environments. With access to an extensive network of resources, including industry contacts, marketing expertise, and legal support, we are well-positioned to expand into new categories and reach a broader audience.”

Both agents will report to Rosalba Flores, the company’s Licensing Manager for Mexico and South America (Chile, Argentina and Peru).

“The entire IMC team is very grateful for the trust placed by Miraculous Corp in our company,” added Leonardo Gutter, Founder and CEO of IMC: International Merchandising. “There are multiple opportunities for us to expand the Miraculous brand across these rich and diverse countries and we look forward to working with Angela and her team.”

“We are so excited to add Miraculous to our prestigious roster of brands and are confident that with our deep expertise across Chile, we will quickly expand the consumer products program for fans across our country,” added Sebastian Donoso, Commercial Director, DOCE.

About Miraculous™
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir is everyone’s superhero story. Ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years, season five of the series is available in over 120 countries across the globe, with season six currently in production. The highly anticipated superhero blockbuster Miraculous: Ladybug and Cat Noir, The Movie launched in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 39 billion views on YouTube (authorized and user-generated content); over 250 million downloads of the official app; and over 720 million+ plays on Roblox. Over 740 million products have been sold and retail sales have surpassed US$1.5B worldwide to date. Miraculous is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards. 

About Miraculous Corp
Miraculous Corp is the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag, that reunites all facets of the globally acclaimed Miraculous franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and open the door to a new era of iconic characters and captivating narratives. Ladybug’s adventures will soon unfold new content around the world.

About IMC: International Merchandising S.R.L
Founded by Leonardo Gutter, who has run the company for over 40 years, IMC: International Licensing is an Argentina-based business that represents brands across a wide range of categories and ages, ranging from pre-school hits and classic characters to pop and rock, design, lifestyle, sport and much more. Its core markets are Argentina, Uruguay, Paraguay and Bolivia but its reach extends to many other parts of the Latin American and Caribbean region. They have partnered with DOCE in Chile, to offer their clients better and specialized coverage.

About DOCE
Over more than 40 years, DOCE has witnessed significant changes and evolution in the licensing industry in Chile. This long history indicates a strong track record of adapting to market trends and client needs. They have cultivated strong relationships with major licensors and brand owners, positively impacting their reputation and capabilities. DOCE’s focus on licensing, promotional marketing, and product development demonstrates its versatility in managing various aspects of brand extension and monetization.