Hollywood, CA — Miraculous Corp—the joint venture between Mediawan and ZAG—today announced the launch of its first-ever Miraculous® Tower Defense game on Roblox. Developed with long term partner Toya Studios, the new game expands the beloved Miraculous® universe into a strategic, social, and highly replayable interactive experience for older audiences.

Miraculous® Tower Defense is a follow up to Miraculous® RP: Quests of Ladybug & Cat Noir, which launched on Roblox in May 2021, and was the first TV show to enter the metaverse (all platforms), holding the position of the #2 branded Roblox game of all time on the platform and on track to surpass 1B+ plays in early 2026.

As Miraculous® RP continues to perform exceptionally well—led by strong engagement in the United States, Brazil, and Mexico—fans have signaled a desire for more advanced gameplay as they mature. In response, Miraculous Corp and Toya Studios bring a fresh take on a more challenging game mechanic: tower defense.

In Miraculous® Tower Defense, Ladybug, Cat Noir, and fan-favorite heroes lead an action-packed mission to protect Paris from waves of akumatized villains, with players collecting characters, assembling custom hero teams, and unleashing distinctive powers across iconic locations—brought to life in vivid detail. The game’s emphasis on resource management, upgrades, and tactical decision-making mirrors the franchise’s core themes of teamwork, growth, and heroic problem-solving. Progression is designed to feel rewarding from the start, allowing players to unlock new heroes, strengthen abilities, and experiment with team combinations as missions escalate in difficulty. Social play remains at the heart of the experience, enabling friends—and other players across the platform—to team up for fully cooperative gameplay that celebrates Miraculous’ spirit of partnership and shared heroism.

“Miraculous® RP continues to exceed every expectation, proving just how deeply fans connect with this universe,” said Elinor Schops, EVP, Gaming Experience, Miraculous Corp. “As our audience grows up, they’ve made it clear they’re ready for more advanced mechanics and Miraculous® Tower Defense is our answer to that evolution—an experience built specifically to meet fans where they are today with all the heart, heroism, and storytelling they love. The fact that this experience was crafted by a female-led studio, bringing this experience to life feels especially powerful.”

“We loved creating a fresh interpretation for the iconic Miraculous Ladybug, and after four years of tremendous success with Miraculous on Roblox, bringing a new expression of the universe in a completely different genre has been a project we genuinely enjoyed,” added Anat Shperling, CEO of Toya. “As a Roblox-native studio, collaborating with the community to shape this experience was key. Miraculous has always stood for bravery, friendship, and believing in the hero that lies within us all—and together with the Miraculous team, we’ve brought that spirit to life in every gameplay decision in Miraculous® Tower Defense. Just like Ladybug, they’re fearless innovators charting their own path, and we’re proud to help deliver a new adventure that inspires players to do the same.”

Miraculous® Tower Defense served as the launchpad for Miraculous Corp’s new Miraculous Chibi short form animated series which debuted in-game on November 28, and a coordinated YouTube advertising campaign—supported by editorial coverage and social media amplification from Roblox’s official channels—will further drive fans to the new experience.

Miraculous® RP serves as a key entry point into to the tower defense game, featuring dedicated in-game promotions and a teleportation portal directly from its main lobby. The title will continue to expand with fresh updates and collaborations—including new brand partnerships slated for 2026 following this summer’s successful activation with Outfit7’s Talking Tom & Friends, now shortlisted for a Pocket Gamer award.

Miraculous continues to set industry benchmarks across digital platforms with 48 billion+ YouTube views, 46 million+ subscribers across 31 channels, 1B+  TikTok views, 250 million+ app downloads, and over 900 million+ plays across its current Roblox experiences—making Miraculous the first global kids’ TV franchise to build a persistent, evolving world on Roblox.

About Miraculous Corp
Miraculous Corp is the groundbreaking joint venture between Mediawan and ZAG, established in 2024 to unite all facets of the globally acclaimed Miraculous® franchise. Mediawan—Europe’s premier independent production powerhouse led by Pierre-Antoine Capton—is known for acclaimed titles such as Miraculous, Adolescence, Call My Agent, 3 Body Problem, HIP, The Count of Monte Cristo, and Rhythm and Flow. ZAG, the innovative independent animation studio led by Jeremy Zag, has gained global recognition for creating the ZAG HEROEZ label including Miraculous and Ghostforce. Headquartered in the United States, Miraculous Corp oversees the franchise’s creative vision and commercial strategy to expand its global footprint and usher in a new era of iconic characters and captivating narratives.

Driven by the mission to inspire future heroes to change the world, Miraculous Corp delivers storytelling that inspires young audiences. Celebrating its 10th anniversary in 2025, the company’s flagship series, Miraculous: Tales of Ladybug & Cat Noir, has grown into a worldwide phenomenon through rich animation, emotionally layered themes, and relatable heroes. With a dynamic portfolio that includes new formats like Miraculous Chibi and the first spin-off series in the Miraculous universe, Miraculous Stellar Force™, Miraculous Corp is just beginning its journey. With a bold creative mission, an expanding global presence, and new content designed to captivate and empower the next generation, the company is primed to inspire future heroes—one story at a time.

About Toya
Toya is an award-winning Roblox studio seamlessly connecting communities, platforms, and brands through immersive digital experiences. As an Official Brand Partner of Roblox, Toya is the creative force behind hit experiences like Miraculous Ladybug RP, Coraline: Evade the Others, and many more. With a proven track record of building high-engagement worlds for global audiences, Toya empowers brands to authentically enter Roblox and inspire the next generation of players.