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Mojang Appoints Jazwares™ as Minecraft Toy & Electronics Partner image

Mojang Appoints Jazwares™ as Minecraft Toy & Electronics Partner

Worldwide Deal to Bring Product to Market this Holiday Season
Sunrise, FL – April 16, 2013 – Mojang, developer and publisher of the global video
game sensation, Minecraft, formally announced Jazwares™, a leader in the licensed
products marketplace, as a global partner for toys and electronics.
Building from the core pillars of the brand, the worldwide agreement will pave
the way for a full line of Minecraft action figures, plush, and paper craft items for
immediate development. Products will be available for holiday 2013 sales at major
retailers nationwide.
“Minecraft is one of the hottest brands on the planet right now.” said Laura
Zebersky, Executive Vice President of Global Sales, Jazwares. “The world is playing the
game and engaging in its remarkably compelling modes. The marketplace is primed for a
line of toys, electronics and paper craft items that reflect the fun and creativity of the game.”
Echoing Zebersky’s excitement, Mojang CEO, Carl Manneh stated, “We are
excited by our new partnership with Jazwares. This partnership will help give our
community a new way to interact with the game they love.”
The announcement of the Minecraft agreement represents the latest license in an
impressive list of brands for Jazwares. For more information about all of Jazwares’
current lines, please visit
About Jazwares, Inc.
With its focus on innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry, delivering a diverse line of goods featuring some of the most contemporary entertainment properties in the marketplace. Today, through the expertise of their design specialists, Jazwares continues to offer a wide array of products and has expanded its line of action figures and electronics with some of today’s hottest licenses around. This includes Adventure Time™, Regular Show, One Direction, Hanna-Barbera™, Plants vs. Zombies™, Star Wars™, Lalaloopsy™, Nicktoons™, WWE™, Sonic the Hedgehog™, Mortal Kombat™ among others. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring the licenses that kids want at an affordable price. For more information about Jazwares, Inc., please visit
About Mojang
Mojang is an indie game development studio based in Stockholm, Sweden. Founded by Markus “Notch” Persson, Jakob Porser, and Carl Manneh in October of 2010, Mojang has created a worldwide hit with its first title, “Minecraft.” Currently with over 26 million copies sold across all platforms. Mojang is currently developing its second game, “Scrolls.” For more information, please visit and
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