London UK — Molang, the French Korean character known for its kindness, will celebrate its 10th anniversary starting on August 18th, 2025, in the UK at HMV, and until October 5th, 2025.

Fans will find an exciting assortment of brand new Molang products, including plush, keychains, T-shirts, bags, collectables, and jewelry.

Millimages, owner of the Ambassador of Kindness and producer of the TV series and short films, will support this event with social media activities. Molang’s presence on social media is now reaching 3.5 million followers on TikTok and 835,000 on Instagram.

Nicolette Kelleher – Pop Culture Buying Manager at HMV said “I am very excited that HMV will partner with Molang in our stores from 18th August for Molang’s 10th anniversary. With a strong product line-up and range of characters from suppliers like Heroes, Heathside and Aurora, there will be a product for all fans to be part of the celebrations.”

Kirsty Guthrie KJG Ltd – Licensing Consultant for bRand-Ward, who spearheaded the successful delivery of this retail activation added “ We are thrilled to announce that a wide range of Molang products will be available in all HMV stores this summer. Perfectly timed with school holidays, back-to-school, and university season, this launch is set to delight Molang’s biggest fans – from teens and tweens to Gen Z trendsetters.”

bRAND-WARD with the support of Kirsty Guthrie and Maggy Harris is the UK agent for Molang. In addition to licensed products displayed at HMV, the following products and product categories will hit shelves in the coming months: apparel, accessories, giftware, books, stationery and much much more….

About Molang
Kind and affectionate MOLANG has a unique, instantly recognizable style. Molang is all about empathy, softness, tenderness and joy. MOLANG has no nationality, is ageless and gender-neutral. MOLANG cares for everyone and everything. Everybody loves MOLANG. MOLANG loves everybody. Iconic character of Millimages’ studios, Molang celebrates 10 years of success in 2025! Born from the encounter of two very different women, Marie Caroline Villand and Hye Ji Yoon, the adorable French-Korean character is the star of an animated TV series that now has 6 seasons, a digital first spin-off and an international licensing brand. A true viral phenomenon, Molang stands for unfailing kindness and has over 10 million fans on social networks, dazzling with its pop culture parodies on Instagram, its dances on TikTok, and its gaming videos on YouTube.

About Millimages
Operating from Paris since 1991, Millimages is a major independent animation production company. The visionary studio develops, produces, and licenses highquality cross-media content, with a catalogue of over 75 IPs. Composed of seven internal business units and a branch in Shenzhen, China, Millimages is a key player in the animation landscape, generating 10M+ views across the globe every day, with global hits such as Molang, Louie and 64 Zoo Lane.

About bRAND-WARD
bRAND-WARD is an IP consultancy and Licensing Agency business helping IP owners/creators grow and monetise their IP globally. bRAND-WARD works with and for content producers, toy companies, digital studios, publishers, and all companies keen to expand their horizons. Created in 2019, the company is owned by Jean-Philippe Randisi, who held senior roles at the likes of Nickelodeon, ITV, Zodiak Kids/Banijay, Saban and Disney.