World’s Most Popular Monster Truck Property Adds New Licensees in Multiple Consumer Products Categories and Extends Licensing Relationship with Four Longtime Licensing Partners
AURORA, Ill. (September 29, 2011) – Feld Motor Sports® announced today that Monster Jam®, the world’s largest and most popular touring monster truck property, which performs in front of four million spectators annually, has signed seven new companies to its rapidly expanding Monster Jam licensing program. The addition of these new licensees expands the Monster Jam brand into more retail aisles, and adds to the growing list of more than 50 licensees.
Monster Jam’s new licensing partnerships include:
• Aquarius: Boys’ accessories including belts, wallets, small leather goods, gift sets, cold weather and cut and sewn hats
• Bakery Crafts: Cake and cupcake toppers including Pop Tops® and plaques, cake kits, candles, Bakery Bites®, and edible cake decorations
• Playhut: Indoor and outdoor play tents, play structures, play environments, 3D playmats, soft storage bins and slumber products
• Raymond Geddes: Writing instruments, back-to-school paper products to include notebooks, folders, memos and notepads
• Tara Toy: Design N’ Play giant activity sets and board games
• Walter Foster Publishing: Activity books to include drawing lessons, bound-in drawing pad, puzzles, word games, cut outs and stickers
• XMG: Smart phone gaming applications, internet gaming applications for a global audience
Monster Jam is continuing its relationship with four long-standing licensees, signing key renewals with current partners:
• American Greetings: Greeting cards, party goods, party favors, party decorations, gift packaging and stickers
• Bentex Group, Extreme Concepts, and Dreamwave: Boys’ swimwear and sleepwear, boys’ t-shirts and tops and bottoms, separates and sets, men’s loungewear and sleepwear
• Bioworld: Men’s and boys’ t-shirts and headwear
• Square One Brands: Gift and novelty tin signs and license plate holders
“Monster Jam is one of the most exciting family-based live events in the world combined with a passionate and enthusiastic television fan base. The announcement of eight new licensing agreements and the resigning of strong long-term licensing partners continues to solidify the Monster Jam brand in key retail categories,” said Mark Abernethy, Sr. Director of Brand Marketing, Feld Motor Sports.
Fans can also experience the thrill of Monster Jam live events at home through broadcasts on SPEED and CBS, with over 600 hours of coverage.
For more information on the Monster Jam licensing program, please contact:
United States:
Allison Lort, Feld Entertainment alort@feldinc.com
Canada:
Steve Fowler, The Licensing Shop steve@thelicensingshop.com
Mexico and Latin America:
Dalia Benbassat, Tycoon dalia@tycoon.mx
UK/Benelux:
Rob Corney, Bulldog Licensing robc@bulldog-licensing.com
France:
Francoise Bouvet, MJA Licensing f.bouvet@mjalicensing.com
About Feld Motor Sports®
Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.