Moose Toys will launch its Oh! My Gif collectibles at Walmart, Target and Amazon in early May with a licensing program due in 2021 for apparel and accessories.

• OH! MY GIF is gifs in real life via the first moving collectible toy that’s inspired by GIFs, memes and stickers on social media. Kids can express themselves with a shareable collection of 50 “GIFbit” characters with unique movements that can be reset with a simple touch. The collection includes a cat typing on a computer or a #failburger hamburger who lifts weights, and more. Each pack includes a call-to-action to download a special proprietary app (available May 1) and a QR code that enables kids to download a digital sticker version of the characters which can be saved to their phones and utilized across all social/messaging apps, as well as a fun AR experience.
• OH! MY GIF received overwhelming positive response at New York Toy Fair.
• Target age for toys and licensing: 6+ years old
• I DIG Monsters is a popsicle-themed collectible featuring compounds that feel cool to the touch, like a real popsicle. Shave, cut or grate the jelly compound with the popsicle stick to find an adorable and cheeky monster named Monji, dressed in one of 24 designer outfits.

“Thanks to the global success of Shopkins, we really pioneered the collectible aisle and we’re continually pushing boundaries in the industry to bring fresh innovation to the category,” said Paul Solomon, co-owner, Moose Toys. “Now more than ever we’re committed to making kids happy and keeping them smiling during an incredibly uncertain time. OH! MY GIF and I DIG Monsters do exactly that; OH! My GIF is the first collectible of its kind, capitalizing on the IRL trend to bring popular gifs to life and I DIG Monsters is a ‘cool’ new way for kids to unveil their favorite collectibles through a sensory compound play experience.”

Beginning in May, both OH! MY GIF and I DIG Monsters will be available online and retail locations nationwide, wherever toys are sold. OH! MY GIF will be sold for $4.99 (Single “1-Bit” Pack); $9.99 (“3- Bit” Pack). I DIG Monsters will retail for $9.99 (Hero Single Pack), $19.99 (Battle Two Fighter Pack), and $29.99 (Deluxe Ultimate Fighter).