3rd May, 2017 – Andersen Press and Metrostar have announced five new partners for Elmer the Patchwork Elephant. Casa Chicos, Amscan, Milly&Flynn, Cooneen and JoJo Maman Bebe join Dennicci, Rainbow Designs, Hype, Flametree and Petit Jour to grow Elmer’s list of licensed products in the UK. This follows Elmer’s successful babywear debut in Tu at Sainsbury’s earlier this year.
Amscan will create imaginative dress up costumes for little ones, Casa Chicos will develop baby apparel and nursery lines and JoJo Maman Bebe is launching an Elmer capsule collection for one to six year olds. Milly&Flynn is working on stacking blocks and board games and Cooneen will develop children’s nightwear. New products will begin to appear later this year. In addition, Tu at Sainsbury’s and M&Co are launching new baby ranges through current licensee, Dennicci.
Sarah Pakenham, Rights Director, Andersen Press, comments,
“We were thrilled with the reaction to Elmer’s first baby collection in Sainsbury’s and are very excited to be working with them on more Elmer clothing. This is the perfect time to welcome our new licensing partners.”
Claire Potter of Metrostar, who manage apparel and bedding, adds,
“Elmer is beginning to make his mark in apparel and we have been bowled over by retailers’ enthusiasm for him. We are being selective; working closely with partners who will nurture Elmer and enable him to fully realise his potential.”

Notes for Editors

About Metrostar Media :
Metrostar is both a licensing agent and a literary agent, with a small portfolio of brands. In licensing, it represents classic children’s books, Elmer the Patchwork Elephant, Dear Zoo and The Little Prince; children’s pre-school television shows Toby’s Travelling Circus, Toot the Tiny Tugboat, Wussywat the Clumsy Cat and Chloe’s Closet; international US art-based Suzy’s Zoo; the multi-national Krispy Kreme; award winning television drama Little House on the Prairie; popular British illustrators Alice Tait and Eloise Hall.
In book publishing, Metrostar has worked on television series such as The Thick Of It, Dad’s Army, The X Factor, Rainbow, Life On Mars, The Great British Sewing Bee and The Great British Bake Off, as well as managing a small stable of authors.
About Andersen Press :
Andersen Press is one of the leading independent children’s publishers, publishing some of the biggest names in the world of children’s books including the much-loved picture book characters the Little Princess and Elmer the patchwork elephant. Andersen Press is the home of many award-winning authors and illustrators including Melvin Burgess, Rebecca Stead, Satoshi Kitamura, Tony Ross, David McKee, Chris Judge and Jeanne Willis. Andersen Press was founded in 1976 by Klaus Flugge and won the Bologna Best Children’s Publisher in the European Category in 2016, the company’s 40th anniversary year.