The UK’s leading online sports nutrition brand, Myprotein, has launched an exciting collaboration with Jimmy’s, the iced coffee brand. Landing on the 11th of March, the exclusive Jimmy’s x Myprotein Iced Coffee is enriched with 5.6g of milk protein per 100ml and has been designed to fuel the on-the-move consumer.

“This year we are celebrating the 20th anniversary of Myprotein, and product diversification like this further supports our mission to become the world’s most empowering health movement,” said Neil Mistry, CEO of Myprotein. “The launch with Jimmy’s ladders up to our focus on bringing a ready-to-drink offering to the market, which is a growing category for Myprotein.”

“We can’t wait to see the Jimmy’s x Myprotein product on shelves and are excited about being able to offer a functional beverage for those looking to incorporate extra protein into their routines, making healthy choices more accessible to the everyday consumer.”

Commenting on the launch, Luke Wilkes, Managing Director of Jimmy’s said: “We’re buzzing to announce this hugely exciting collaboration with the team at Myprotein. Myprotein is a leader in the protein and fitness space, known for creating products that support a healthy and active lifestyle, so they were the obvious choice for us to partner up with, on our venture into the protein category.

“This collaboration will bring consumers their usual refreshing iced coffee but also provides a boost of high-quality protein. Whether you’re fuelling up for a workout or simply looking to add that little bit of extra protein into your diet, we know this product will be ideal for Jimmy’s usual fanbase and fitness enthusiasts alike.”

The multipack (RRP £5) will be available in Tesco from 11th March, with other supermarkets set to launch at the beginning of April. You can also shop online at: https://www.jimmysicedcoffee.com/products/myprotein-original-slimcan

About THG
THG PLC is a vertically integrated, digital first consumer brands group that operates three distinct businesses in Beauty, Nutrition and Ingenuity, each scaled from the UK to hold global leading positions in their respective sectors.

THG Nutrition: A group of Nutrition & Wellness brands including the world’s largest online sports nutrition brand, Myprotein, and its family of brands (Myvegan, Myvitamins, MP Activewear and MyPRO) within a vertically-integrated business model, supported by global THG production facilities.

THG Ingenuity: A complete commerce solution tailored for enterprise brand owners, designed to accelerate growth across its three pillars of technology, digital and operations. With its expertise in building direct to consumer brands, Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.

THG Beauty: A global brand owner, retailer and manufacturer in the prestige beauty market, with a prestige portfolio of eight owned brands across skincare, haircare, and cosmetics. It is a global route to market for over 1,300 third-party premium brands through its portfolio of websites, including Lookfantastic, Dermstore, Cult Beauty and Mankind and the beauty subscription box brand GLOSSYBOX.

About Jimmy’s
Jim Cregan’s ‘lightbulb’ moment came after becoming hooked on Iced Coffee during a trip to Australia and returning to the UK to find supermarket shelves lacking in a thirst-quenching equivalent that wasn’t too sweet. Following a few rounds of taste tests in Jim’s sister Suze’s café in Bournemouth, Jimmy’s Iced Coffee was born. Today the brand is nationally recognised with sales set to exceed 15m units this year.

Jimmy’s is stocked in both independent stores and cafes, alongside 7,000 stores nationwide. Available in retailers and wholesalers such as: Waitrose, Tesco, ASDA, Morrisons, Sainsbury’s, Co-op, Hunt’s, Bidfood, Youings and Creed Food Services. The brands Iced Coffee comes in endlessly recyclable aluminium cans and the brands iconic resealable BottleCan™. A favoured lunchtime pick-me-up, Jimmy’s is also included in the Meal Deal option in Tesco, Co-op and Asda. For a full list of stockists visit www.jimmysicedcoffee.com Website: www.jimmysicedcoffee.com Facebook: facebook.com/jimmysicedcoffee Instagram: jimmysicedcoffee TikTok: jimmysicedcoffee