NBA and Alleson Athletic Partner on Recreational Outfitting
Five-Year Deal to Highlight “Team NBA” Initiative
NEW YORK, June 5, 2012 – The National Basketball Association (NBA) announced a five-year partnership with Alleson Athletic to be the provider of recreational uniforms to adult and youth leagues, across the US and Canada beginning Fall 2012.
Alleson Athletic will create a signature line of performance basketball products including jerseys, shorts, shooting shirts and accessories using NBA, WNBA and NBA D-League team names and team colors.
“We are proud to align with Alleson Athletic in this important area of recreational outfitting. Next season, kids throughout the country will be able to wear these uniforms and share an identity with all of our teams,” said Christopher Arena, Vice President of Team Outfitting and Equipment for the NBA.
Alleson Athletic partners with Sporting Goods dealers who work with local recreational departments, YMCA’s, PAL’s, JCC’ s and other youth-based organizations to outfit their leagues. The “Team NBA” logo will be featured on all products as well as highlighted within catalogs and other promotional material. For many kids, this will be their introduction to organized youth basketball.
“We are thrilled to be back with the NBA family and showcase the team logos and colors with our exclusive line of performance basketball products,” said Todd Levine, President of Alleson Athletic. “The feeling of putting on that NBA jersey for the first time will have an effect on these kids both on and off the court and we are proud to make that happen.”
About Alleson Athletic:
Alleson Athletic is a leading manufacturer and distributor of stock and custom team apparel and accessories for the athletic marketplace. Family owned and operated since 1933, Alleson Athletic’s success is built upon their ability to provide a wide selection of high quality in-stock goods, with exceptional value and service. The company operates under four divisions; including Alleson Athletic, Alleson Cheerleading, Alleson Sublimation and Warrior/Brine team apparel. Products for youth and adult athletes, at any level, can be purchased through qualified dealers throughout the United States and Canada. For more information, please visit the company’s website at www.alleson.com.
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Media Contact: Kimberly Kanouse, NBA Communications (212) 407-8478, firstname.lastname@example.org