Kyiv — Ukrainian licensing agency Nerd and integrated marketing solutions provider Brandly, both part of FILM.UA Group, have officially merged to create a new kind of agency for the local and regional market.

This strategic merger aims to form a one-of-a-kind service platform, combining brand licensing, product placement, promotional integration, and storytelling-driven advertising — all within the cinematic universes created by FILM.UA and beyond.

Operating under the Nerd agency brand, the united team will be led by Tetiana Ruban, Ph.D. in world economy and the only Ukrainian recognized with the Rising Star award from Licensing International.

“This merger between two niche leaders — one in brand licensing, the other in product placement — enables us to deliver solutions in a way our market hasn’t experienced before. Imagine: your product is used by characters on screen, your logo is part of the film’s advertising campaign, and you launch a themed licensed collection when the movie premiers. With this merger, we are extending our team, the client base and can provide services to meet broader client needs and budgets” Tetiana Ruban says.

Nerd agency represents for licensing globally recognized brands like The Little Prince, Robocar POLI, Tara Duncan, Gorjuss, and Brave Bunnies, Ukrainian flagship brand Mavka, and develops licensing programs for Ukrainian movies. From now, clients can as well integrate their products, brands or even people into films. Key titles in production are live-action movies Mavka. The True Myth, Train to Christmas, Red Ruta Train, the animated comedy Family Squad, and Border Guards 2 TV series.

The merger will give clients a single-entry point to manage brand presence across content, partnerships, licensing, and promotion — within Ukraine and beyond.

“Today’s environment requires flexible thinking and uncompromising business efficiency,” says Serhii Sozanovskyi, Acting CEO and Co-Founder of FILM.UA Group. “We are transforming licensing and product integration, delivering full-service capabilities across the entire value chain. Our approach ensures communication clarity, maximum investment return, and creative harmony between brand and story.”

By leveraging deeper team integration, expanded operational capacity, and a win-win partnership mindset, the new Nerd agency is poised to set a new benchmark for brand integration in entertainment ecosystems. PHOTOS LOGO

Nerd agency, part of FILM.UA Group, is a licensing agency specializing in brand partnerships for films, animated features, and TV series. The agency enables the use of IP in themed product collections, marketing campaigns, and spatial design solutions.

Nerd’s portfolio includes licensing rights to globally and locally recognized brands such as Mavka, The Little Prince, Robocar POLI, Brave Bunnies, Tara Duncan, Gorjuss, and other strong entertainment properties from both Ukraine and abroad. Following its merger with Brandly, Nerd Agency has expanded its scope to offer product placement in films and series, integrated promotional campaigns, and advertising production services.

Current content available for brand integration includes full-length films: Mavka.The True Myth, Train to Christmas, Red Rue Express, the animated feature Nasha Faita, and the action-drama series Border Guards 2.

FILM.UA Group is one of the largest media holdings in Eastern Europe and the undisputed leader in Ukraine’s audiovisual and entertainment market. The group specializes in the production of feature films, television series, and animated content.

In addition to content production, FILM.UA is a key player in international content distribution, including theatrical releases, and provides full-cycle services in content adaptation and localization.

The company also operates its own television channels and manages a large-scale studio complex in Kyiv.

Notable productions from FILM.UA include Mavka. The Forest Song, The Witch. Revenge, Train on December 31st, Dam, The First Days, Dog Patrol, among many others.