NetEase Games representing Sky: Children of the Light, in collaboration with Medialink Group Limited (HKEX:2230.hk) (“Medialink Group”), the leading dynamic market mover of media content distribution and brand licensing in Asia, is launching a special seasonal version of a digital game called Sky : Children of the Light featuring The Little Prince. It is arranged by Medialink Group as exclusive agent of The Little Prince for NetEase Games.

It is the first time that Medialink Group collaborates with Sky: Children of the Light on a global game featuring The Little Prince. This game is expected to be launched in summer this year in China and globally to about 156 counties and regions, including but not limited in Asia, Europe, Oceania, North America, South America and Africa.

The producer of the digital game Sky: Children of the Light, Mr. Jenova Chen, said that some of his inspiration in creating Sky: Children of the Light came from his feeling after reading The Little Prince. In the game, The Little Prince and the child of the light will travel across the vast dune and gaze at the starlit universe in the moonlight side by side. In the NetEase Connect conference on May 20th, Mr. Chan revealed that The Little Prince will be a guest to Sky: Children of the Light in the future, and he hoped that every player could experience the bonding and warmth between people through this wonderful adventure.

The digital game Sky: Children of the Light, with its beautiful and breath-taking graphic design and innovative gameplay, won many awards worldwide, including Best of 2019 iPhone Game of the Year, Best Mobile Game Nominee in TGA 2019, 2020 Apple Design Award, etc. Since launching, the total number of views on Douyin related topics in China has exceeded 25 billion. The players are from 156 countries and regions.

About Medialink Group Limited

Medialink Group Limited (2230.hk) is a leading dynamic market mover of media content distribution and brand licensing headquartered in Hong Kong with presence in China, Japan and South East Asia with its own Ani-One® anime platform in the region and over 1.45 million subscribers and more than 165 million views on its YouTube channel; edutainment VOD Ani-Kids™ channel and e-commerce platform Ani-Mall™. Medialink Group has been engaging in the business of media content distribution for over 26 years, and also operates the brand licensing business.

Under the media content distribution business, Medialink Group invests and cooperates closely with media content licensors through entering content production and distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films.

Under the brand licensing business, the Group is involved in the licensing of various rights in relation to brands owned by brand licensors including ‘merchandising right’ for the use in toys, apparels and footwear, health and beauty products, food and beverage; ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region.

Contact:

Medialink Animation International Limited

Jackie Liang

liangjackie@medialink.com.hk