London, UK — The International Emmy Award winning pre-school series from Acamar FIlms, Bing, is now featured in a new clothing collection available at Prénatal for children aged 9 months to 5 years old. This collection is the result of a newly signed agreement between Acamar Films, Maurizio Distefano Licensing and Sicem International.

Grown-ups have a wide selection to choose from with the new Bing Prénatal collection.  Bing socks, pyjamas, t-shirts, tracksuits, hoodies and more are available for little Bingsters to wear during the day and are perfect for bedtime.

Bing has seen tremendous success in Italy since its launch in 2018. Currently rated #1 on the Rai YoYo Raiplay app, young children across the country have embraced the programme that celebrates the joyful and messy realities of pre-school life.  Audiences in Italy are enjoying new episodes of Bing on Rai Yoyo, which started this month.

Bing episodes (along with many educational games and activities) are also available to watch through the recently launched Bing app, ‘Bing: Guarda, Gioca, Impara’, and on the official Italian YouTube channel, which generates an average of 30 million views every month!

Bing will continue to be available on TIMVision’s on-demand platform (which is currently producing the first Bing version with sign language) and on DeA Junior where it is the #1 show on-air. Bing is also now available to watch on Amazon Prime Video Italy.

About Maurizio Distefano The evolution of Licensing

Maurizio Distefano, an internationally accredited professional with over 20 years of experience in the sector, is President of the licensing agency and management consultancy that takes his name. The innovative and exclusive proposal of the agency is based on a holistic approach which allows it to analyse and respond to the particular business development needs of each individual licensee.

Maurizio Distefano, together with his business partner Michela Marchese Patti, selects animated series, movies and brands for successful licensing projects.

The properties launched and distributed by MDL are:

Cartoons: Masha and the Bear, Bing, ZAFARI, Gigantosaurus, Kit’n’Kate, Monchhichi, ALVINNN!!! and the Chipmunks, Leo & Tig.

Brands: Asterix, Gapchinska, Hamsta, Camomilla, Baileys, Guinness, Cup of Therapy, May Gibbs, ISA (International Space Archives), La Gazzetta dello Sport, LIFE.

Fashion: MDL is Master Agent Worldwide for PREMOLI+DI BELLA, Filippo Laterza and Stefano Cavalleri.

Music: AC/DC, David Bowie, KISS, Pink Floyd, The Police, Woodstock, John Lennon, Lennon & Mc Cartney Lyrics, Genesis, Janis Joplin, Miles Davis. 

About Bing:

Produced by Acamar Films, along with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning an International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is now broadcast in 130 territories worldwide and continues to ‘move and delight’ Bingsters and their grown-ups through an increasing range of books, magazines, apps, consumer products, digital, live shows and cinema experiences.  

About Acamar Films:

Acamar Films is an independent production company headquartered in Camden, London, which produces, distributes, markets and licenses its international award-winning pre-school animated series Bing. The company was founded in 2005 to create and produce film and television projects to “move and delight audiences worldwide”. Its CEO Mikael Shields has over 30 years’ experience and an international reputation for identifying, developing, financing and producing a wide range of hit film and television projects including Nick Park’s Oscar winning Wallace & Gromit, the global phenomenon that is Pingu, BAFTA winning Hilltop Hospital, the multi-award winning Flatworld and Aardman Animation’s Rex The Runt. Other projects include Noddy, Funny Bones, Operavox, The Animals of Farthing Wood, Narnia, The Borrowers, Pond Life and LAVA LAVA. Mikael has led muliti-award-winning creative teams in senior roles at the BBC, EVA Entertainment, Pearson Television, Atom Films, Ealing Studios and now at Acamar Films. Visit us at www.acamarfilms.com