Frankfurter Buchmesse and the Bologna Children’s Book Fair are cooperating on a new games area at both fairs.

Frankfurt and Bologna are now working together to expand their existing film and licensing offerings to include games.

A Games Business Centre at both book fairs will provide a great opportunity for publishing professionals to network with movers and shakers from the games industry. A new focus will be set on events featuring topics such as cross-media rights.

Exhibitors who take advantage of the new offer in both Frankfurt and Bologna will receive a discount of 20%.

SpielFabrique will be the consultant for the Games Business Centre.

“We have been living the motto ‘A book is a film is a game’ at Frankfurter Buchmesse for years. With the new games area, we are driving forward business with cross-genre adaptations. Thanks to the cooperation with Bologna, we will be offering the book industry a lucrative exchange with the creative industries twice a year from October onwards”, says Juergen Boos, Director of Frankfurter Buchmesse.

“The Bologna Children’s Book Fair, with Bologna Licensing Trade Fair and BolognaBookPlus, has a long history of close relations with the world of film and television. This new project, that we are proud to launch with Frankfurter Buchmesse, broadens the horizon to the fascinating world of games, offering a new and unprecedented market place that I am sure will open the way to exciting business opportunities”, says Elena Pasoli, Director of Bologna Children’s Book Fair.