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New Licenses Plentiful at Upcoming Home Fashions Market image

New Licenses Plentiful at Upcoming Home Fashions Market

At the approaching  New York Home Fashions Market Week (October 4-7), licensed textiles are expected to be on full display via a broad range of agreements.

To some extent, the new the collections are taking their cues from trends that crossed categories during the pandemic, including retro labels that appeal to consumers’ comfort and their newfound appetite for all things outdoors.

For example, Pem America is introducing premium bedding, beach towels and indoor/outdoor throws that adds a fishing theme to the Mossy Oak brand and is seeking placement in new distribution channels such as specialty outdoor retailers says Kim Rizzardi, VP of Licensing and Brands at Pem. That’s in addition to Pem’s 300-SKU collection under Meredith Corp.’s Coastal Living brand that launched online through Walmart.

”Consumers are looking to the retail environment to make their lives simpler especially when it comes to their homes,” says Rizzardi. “And from the fashion runways, we are seeing inspiring pops of bright colors and many designers going back and creating bridal collections filled with sparkle and lace.”

Among other trends expected during the market:

  • Retailers Crate & Barrel and Anthropologie have paired with designers for bedding collections. Crate & Kids developed a line with Domino magazine that features both children’s furniture and a broad range of quilts, bedding, wool runners and rugs featuring abstract designs. Meanwhile, the 237-store Anthropologie chain renewed its agreement with California designer Amber Lewis, expanding the home collection to 99 SKUs including sheets, pillows, rugs and quilts.
  • Watchmaker Shinola licensed 112-store Crate & Barrel for a home goods collection at the same time as the brand owner is opening its first Shinola Home store in Detroit. The 68-SKU Shinola Detroit for Crate and Barrel collection includes pillows, throw blankets, duvets and other items.
  • Reese Witherspoon’s Draper James lifestyle brand expanded with Lands’ End into bedding and accessories with matching sleepwear, building off two previous assortments of swimwear.
  • Bedding supplier Sobel Westex licensed the Travel + Leisure brand for bedding, pillows and linens.
  • Surreal Entertainment has introduced Bob Ross blankets, bringing the artist’s tranquility to a new level and moving is brand into a new licensed category.
  • Pem America will introduce bedding collections under Iconix Brand Group’s Cannon and Authentic Brands Group’s Frye brands. And it’s targeting the bridal market – weddings are a thing once more – with a Truly Special collection under Titan Industries’ Badgley Mischka and Iconix’s Charisma labels.
  • Nordstrom opened its new Nordstrom Home concept store last week (Sept. 23) in New York with a wide selection of home textiles.

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