New Licensing Agreement for Maya the Bee in South East Asia
Breda, Netherlands, 9th April 2014: Studio 100 International, part of the leading global family entertainment company Studio 100, today announce a new two year agreement with Empire, Asia’s largest licensing company. The partnership covers all South East Asian territories including The Philippines, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Taiwan.
Empire will work with Studio 100 to produce an extensive range of licensed products including; toys & games, arts & crafts materials, publishing, apparel, dress up costumes, homeware & home furnishing, linen, stationary and novelty items. Plus back to school items, health & beauty, party goods, gifts & accessories, fashion, sporting goods, food & confectionary, and promotional products.
The launch of the new Maya the Bee series in South East Asia, now airing each day on Disney Channel at 7am and 12pm, has been successful in increasing awareness of the brand and generating interest and demand for the range of Maya the Bee products.
Marie –Laure Marchand, International Licensing Director commented, “We are very pleased that we now have the opportunity to gain a strong foothold in this vibrant and expanding market and look forward to establishing a long and fruitful licensing programme with the help of Empire Licensing.”
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About Studio 100:
Studio 100, the leading global family entertainment company, was founded in 1996 by Gert Verhulst and Hans Bourlon. Its head office is located in Schelle, Belgium with offices across the world in the Netherlands, France, Germany, Hong Kong and Australia. Studio 100 has built a truly 360º approach to family entertainment with five global brands at its heart: CGI-series Maya the Bee, which broadcasts in 160 countries and has over 300 licensees; Vic the Viking, which airs in over 60 countries; Heidi, which is currently in production with a new CGI series and has been sold to over 70 countries; and live actions series House of Anubis & Hotel 13. Studio 100’s portfolio also includes numerous entertainment properties aimed at local markets. Studio 100 has live action studios in Schelle and Londerzeel and CGI animation studios in Sydney & Paris with focus on Maya the Bee, Vic the Viking and Heidi. Studio 100 has built a number of iconic brands in its Benelux home markets including Samson and Gert, Plop, K3, Mega Mindy and Bumba. With content based on these characters at its core, Studio 100 integrates these into film, theatre, music, digital platforms, publishing, merchandising, theme parks, live action and animation to ensure multiple consumer touch points for each brand. The company’s animation expertise is evident in its two pioneering animation studios – Studio 100 Animation in Paris, and Flying Bark, in Sydney. Studio 100’s assets all adhere to its ethos of truth, family values and integrity and this morality has a global reach due to Studio 100’s family of licensees who are fundamental to the worldwide growth of Studio 100.
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