London – Monday 23rd January, 2023 – BAFTA-winning and Oscar-nominated production company Magic Light Pictures has announced two exciting new licensing deals for its hugely popular pre-school series Pip and Posy it was announced today, Monday, January 23rd.

The deals will see Pip and Posy sign up with specialist children’s licensed apparel supplier Blues Group for a delightful range of daywear, and with Aykroyds and TDP for a snug range of nightwear, plus, underwear and swimwear. Both ranges will be launching in time for Spring Summer 2024, coinciding with World Book Day.

In addition, Pip and Posy will be joining Channel 5’s preschool strand Milkshake! favourites to bring their special brand of play to the UK’s largest holiday park operator Parkdean Resorts throughout 2023.  Pip and Posy will be a key part of the holiday parks’ special ‘Milkshake! Mornings’, a series of live entertainment shows featuring arts and crafts, games, singalongs, and dancing, held across 40 of Parkdean’s sites.

Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures said: “With the second series due to launch soon, we are delighted to announce these three new Pip and Posy licensees.  2023 promises to be an exciting year as we aim to add further categories to the growing programme. These new partners provide fantastic touchpoints for Pip and Posy’s many young fans to interact and engage with these delightful characters away from the screen.”

Based on the books by Axel Scheffler, Pip and Posy are the best of friends whose lives revolve around a wonderful world of play. Packed with warmth and humour, the series is a joyful celebration of their great friendship with all its ups and downs, laughter and games.

Magic Light Pictures holds global distribution and merchandising rights to Pip and Posy (excluding publishing) and is building a full consumer products programme to complement the property. Tie-in publishing from Nosy Crow launched in 2022, alongside personalised gifting from Star Editions. They will soon be joined by puzzles from Ravensburger, dress up and partyware from Amscan, and audio figures from Tonies. The Pip and Posy characters are also appearing in Milkshake! Live and will be touring nationwide throughout 2022 and 2023.

About Magic Light Pictures
Magic Light Pictures is an award-winning brand-building company with a strong background in production, creating rich and imaginative experiences for families worldwide. The company, founded in 2003, directly manages production, licensing, global distribution and marketing. It balances its brand-building work with film making of the highest quality – including Oscar-nominated animated feature Chico & Rita, comedy thriller Wild Target and natural history documentary One Life. Magic Light’s key brand is The Gruffalo, from the best-selling picture books by author Julia Donaldson and illustrator Axel Scheffler. Magic Light produced the Oscar and BAFTA-nominated half-hour animated films, The Gruffalo and The Gruffalo’s Child, and has sold them to over 180 broadcasters worldwide. Magic Light also runs a cross-category international merchandising programme for The Gruffalo brand, with over 80 licensees and hundreds of products that capture the charm of the original books. Magic Light also produced films based on Room on the Broom, Stick Man, The Highway Rat, Zog, Zog and the Flying Doctors, Snail and the Whale and Superworm – which have proved to be award winning half-hour classics that are as loved as The Gruffalo. Their latest, The Smeds and the Smoos, launched on Christmas Day 2022. In 2016 Magic Light produced two half-hours based on Roald Dahl’s Revolting Rhymes. They were watched by 9.3million viewers and have won numerous awards including a BAFTA for Best Animation. In 2021 it produced its first ever pre-school series, Pip and Posy, (52 x 7’), a CG animation for 3–5-year-olds inspired by the hugely popular books from award winning illustrator Axel Scheffler and written by Camilla Reid.

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