New MagiMobile App Transforms Mighty Magiswords into a Connected World by Encouraging Fans to Watch, Engage and Collect
Following this year’s Interactive Emmy win for the Cartoon Network app, Cartoon Network continues to show its leadership in multiplatform development with today’s launch of MagiMobile, an immersive app that expands the vast storytelling universe of the original series Mighty Magiswords, which premiered in September. The app is available now for free on iOS, Google Play and Amazon.
MagiMobile, designed to mimic the devices of Prohyas, Vambre and the host of other colorful characters, is all about empowering users to build their own massive collection of Magiswords, just like the heroes in the show. Features and key capabilities of MagiMobile include:
- While watching an episode of Mighty Magiswords on television, a user can tap “Collect” to make the MagiMobile app start listening. Once the app recognizes which episode it’s listening to, it rewards the user with a Magisword from that very episode. [Download a video showing how to collect here.]
- MagiMobile is home to exclusive five-minute, choose-your-own-adventure “minisodes” where users can select a character’s Magisword to determine the outcome of the story. Participating in these narratives will add a new Magisword to the user’s collection.
- The MagiMobile app is chock full of other activities that allow fans to explore locations from the show, engage with a huge cast of characters and embark on epic quests. All of these activities can also unlock additional Magiswords. At any time, users can browse their collection of Magiswords, learn more about them and upgrade them.
As Cartoon Network forges new ways of developing content and telling stories that converge creativity and technology, MagiMobile was conceived at the beginning of the series development process to be an integral part of the overall Mighty Magiswords experience.
Mighty Magiswords is produced by Cartoon Network Studios and created by Kyle A. Carrozza. The series follows Prohyas and Vambre, an outgoing brother and sister team of warriors for hire, who are always ready to take on any quest with their trusted and coveted collection of Magiswords that can fly, toss tomatoes, spit seeds and much more to ultimately result in a funny victory. Mighty Magsiwords debuted on the Cartoon Network Anything app and now includes more than 400 pieces of original content including interactive shorts, narrative vlogs hosted by the warriors themselves and a multitude of digital games.
Watch Mighty Magiswords on Cartoon Network every Thursday at 6:30 p.m. ET/PT and anytime, anywhere on the Cartoon Network app.
About Cartoon Network
Cartoon Network is Turner’s global entertainment brand offering the best in original animation for kids and families; and is known as an industry leader for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Seen in 192 countries and over 370 million homes with the original hit series Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing those issues affecting families with the Stop Bullying: Speak Upcampaign and by promoting education and creative development through its commitment to STEAM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world.
Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.
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