Next Webinar Sept 19: Identifying & Leveraging a Brand’s Hidden Assets
A solid overall licensing program can be built not just on the obvious, primary trademarks, but also on secondary trademarks, slogans, underused artwork and other unleveraged assets. Join us on Wednesday, September 19, 2012 for the next installment in our popular webinar series for Identifying and Leveraging a Brand’s Hidden Assets. Lead by Dave Harkins, Associate Director of Retail Business Development, Boy Scouts of America, this session will give some ideas and processes for identifying those assets, evaluating them, and using them to build the business.
