Featuring one-of-a-kind experiences, head-to-head challenges with NFL players and other professional athletes

Santa Monica, Calif. (April 11, 2016) – Licensing Expo, the world’s largest and most influential licensing industry event, is delighted to announce the addition of the Sports Activation Zone presented by the NFL Players Association (NFLPA) for the 2016 show lineup. Produced by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), Licensing Expo is held June 21-23, 2016, at the Mandalay Bay Convention Center in Las Vegas. The Expo is the global meeting place for the licensing industry, showcasing more than 5,000 brands available for license. In addition to exhibiting at the show, the NFLPA, via its licensing and marketing arm NFL Players Inc., will showcase an unforgettable and immersive experience. Through this first-of-its kind activation, attendees will have the opportunity to compete for prizes by going head-to-head with NFL players and other professional athletes in a variety of fun, unique and engaging games. Complimentary registration for the Expo is available at www.licensingexpo.com/registerhere.
Jessica Blue, Senior Vice President, Licensing, UBM Americas: “We are pleased to welcome the fun and engaging Sports Activation Zone presented by NFLPA to Licensing Expo 2016. The Expo provides the perfect platform for the most prominent influencers of the $60+ billion worldwide sports licensing marketplace to extend their brands, teams and athletes into a diverse variety of new product categories.”
Highlights of the Sports Activation Zone presented by the NFLPA:

• How do you stack up? – This fun competition zone will offer participants a chance to win special prizes by challenging NFL players and other athletes to sports ability tests including field goal kicking and passer accuracy. Digital leaderboards placed in the Sports Activation Zone and on the show floor will track real time point leaders.
• Tailgate time – Attendees can team with or challenge athletes in classic tailgating games including cornhole, ladder ball, Kan Jam and Spike Ball.
• Be part of big moments – By leveraging cutting-edge photo animation technology, the NFLPA will transport attendees from the Expo to iconic game moments, which attendees will be able to share via social media.
• Get in the (video) game – Participants will get the chance to go head-to-head against NFL players in “EA Madden NFL 16.”

Steve Scebelo, NFLPA Vice President, Licensing & Business Development: “Hosting the Sports Activation Zone at Licensing Expo 2016 is the perfect way for the NFLPA to showcase the engaging personalities of NFL players, as well as athletes from other sports, in a fun, unique fashion. Attendees and exhibitors will have a chance to compete head-to-head against world class athletes on the show floor – in competitions they can actually win! – while experiencing first-hand the powerful connections NFL players can make with their customers.”
The NFLPA is the union for professional football players in the NFL. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. NFL Players Inc., the licensing and marketing subsidiary of the NFLPA, has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFL Players Inc. connects businesses to players through licensing, marketing strategy and player engagement. For more information, please visit NFLPA.com/players.
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Get an inside look at sports licensing with Steve Scebelo, NFLPA Vice President of Licensing & Business Development, alongside panelists from the NFL and NBA in the exclusive Sports Licensing session from the NYC Licensing Summit. Video now available for purchase at: www.vimeo.com/ondemand/nycsummit16
Press Materials: licensing-expo/content/virtual-press-office
Media Contact: Jannelle Grigsby, media@licensingexpo.com +1 310 857 9020
About Licensing Expo (www.licensingexpo.com)
Now in its 36th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into three zones: Characters and Entertainment; Art and Design; and Brands and Agents. More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.
About UBM Americas 
UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit: www.ubmamericas.com.