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Ninja Life Hacks and Fashion Angels Team to Provide Children with Tools to Tackle Life’s Challenges image

Ninja Life Hacks and Fashion Angels Team to Provide Children with Tools to Tackle Life’s Challenges

Based on the leading literary series, the licensed products will teach children important life skills like confidence, focus, positivity, inclusion, patience and more.

Ninja Life Hacks, the breakout children’s publishing property and #1 Best Seller accreditation is proud to announce its license agreement with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series featuring over 60 Ninja Life Hacks characters including Confident Ninja, Focus Ninja, Positive Ninja and more.

After thousands of requests from parents, teachers and educators for Ninja Life Hacks products, this much needed collection will launch on in spring 2022, ahead of National Mental Health Month in May, and is designed to cultivate a growth mindset, develop confidence and grit, and improve children’s social emotional intelligence. In addition to the initial e-commerce launch, the targeted distribution for the Ninja Life Hacks line includes both traditional retailers and teacher-favorite outlets like Lakeshore, Really Good Stuff and School Specialty.

The partnership between Ninja Life Hacks and Fashion Angels was created by The Brand Liaison as licensing agent for Ninja Life Hacks.

The Ninja Life Hacks product line from Fashion Angels will focus on three categories: Emotions/Feelings, Growth Mindset and Social/ Emotional Learning, areas often missing from school curriculums. The featured Ninja Life Hacks characters give educators an avenue to actively teach children the importance of confidence, positivity, focus, creativity, sharing, and more every day. They provide tools such as breathing techniques to ease stress, a checklist to stay organized and the “3 Rs” to relieve anxiety: Recognize, Relax and Refocus.

Author Mary Nhin says, “Life is stressful for children. These Ninja Life Hacks products are so much more than crafts, supplies and classroom decorations. The featured characters all have rich backstories and practical strategies that cultivate self-confidence, provide tools to cope with difficult emotions and, above all, prepare students with emotional intelligence for life’s challenges.”

Fashion Angels President, Jeffrey Fisher, adds, “As we begin to exit these difficult times, it is even more evident that socialization and re-entry to a new normal is essential for children. By partnering with Ninja Life Hacks, we feel this brand delivers compelling stories and usable life lessons that are essential to kids and parents alike. By utilizing our innovative arts, crafts and other businesses to align with these messages, we feel our products will help kids and families have fun while dealing with the obstacles that they may face.

The Brand Liaison is currently expanding the Ninja Life Hacks brand beyond the core book series and is seeking partners for toys, plush, learning development games, apparel, accessories, sleepwear, food and more. Based on its enormous fanfare, the Ninja characters are ripe for licensing filling a need in the marketplace for toyetic properties that promote emotional well-being.  For more information on Ninja Life Hacks licensing, please visit

About Ninja Life Hacks
PARENTS and EDUCATORS: Meet the Ninjas! Ninja Life Hacks is the popular children’s book series with one mission: to help parents, educators, and children with the resources to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence. We think parents and teachers are heroes, and we want to help in any way possible.

In its full first year, parents and children have embraced the Ninja Life Hacks book series and over 60 Ninja characters leading to over 10,000 5-star Amazon reviews, almost 1 million books sold and a #1 Best Seller accreditation across nine categories

Author, Mary Nhin, is a mother of three young boys whose daily encounters with life emotions inspired her to create Ninja Life Hacks.

About Fashion Angels
Fashion Angels Enterprises is a privately held 25-year young family business. Operating in the arts, crafts, stationery and lifestyle space, Fashion Angels develops, markets, sells and manufactures products for the top key retailers globally. Our continued goal is to align with our customers’ needs and identify with new consumer behaviors to ensure we are in tune with the end user “our Angels.” We are focused on under promising and over delivering via our innovative and disruptive creative strategies to our retail partners, brand and content providers and suppliers globally. As entrepreneurs, it is in our DNA to align our business focus with companies such as ourselves to add value to the marketplace. Based in Milwaukee, WI., Fashion Angels is a family, working for your family.

About The Brand Liaison
Representing both brand owners and licensees, The Brand Liaison has built a reputation as a leading licensing agency with the ability to successfully create new revenue streams through licensing, collaborations and strategic retail partnerships. For brand owners as the licensor, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential. For manufacturers as the licensee, we assist in acquiring the right brand, for the right product for each intended channel of distribution. In each case, we work closely with our clients to ensure that our brand extension activities compliment their strategic goals and objectives, and create long term success.

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