New York, NY —  Best-selling children’s book series Ninja Life Hacks is proud to announce its partnership with Fun World to create a line of gender-neutral costumes for launch in May 2022, just in time for National Mental Wellness Month. 

The costumes extend the tools for social emotional learning beyond the Ninja Life Hacks book pages. The Ninja Life Hacks Costumes create fun role play while simultaneously providing a safe and healthy outlet for children to identify their emotions – a major step in elevating a child’s emotional intelligence quotient. All of these elements make the costume line relevant to every child 365 days a year, extending this opportunity far beyond Halloween. The partnership between Ninja Life Hacks and Fun World was created by The Brand Liaison as licensing agent for Ninja Life Hacks. 

“I’m very excited to partner with a world class brand like Fun World to help fans round out their collection of the world of Ninja Life Hacks. The costumes will help open up the action-packed world of Ninja Life Hacks, adding a whole new level of fun that fans can experience like never before.” says author Mary Nhin. “I’m thrilled about bringing these new costumes to life for the first time, and look forward to working closely with Fun World to continue growing fans’ Ninja Life Hacks collections.”

R.J. Torbert, Fun World’s director of licensing, added, “Fun World is proud to be a part of the Ninja Life Hacks family and we are excited to be a part of the growth of this outstanding property as we help children overcome challenges and get through difficult times.” 

Ninja Life Hacks, the breakout children’s publishing property, is dedicated to empowerment and provides children with the skills to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence. In its full first year, parents and children have embraced the self-published book series and the Ninja characters leading to over 10,000 5-star Amazon reviews, almost 1 million books sold and a #1 Best Seller accreditation across nine categories. 

Author Mary Nhin identified a void in the publishing community when raising her 3 young boys who, like many other young children, experienced a wide range of emotions like happiness, sadness, anxiety, and love. Based on relatable real-life experiences, Ninja Life Hacks was born and experienced immediate success. 5x of 66 titles have been released and both sales and positive reviews flooded in. 

The Brand Liaison is currently expanding the Ninja Life Hacks brand beyond the core book series including seeking partners for toys, plush, learning development games and more. For more information on Ninja Life Hacks licensing, please visit www.theBrandLiaison.com or contact