New York, NY —  PetMedics, the leading pet brand for innovation, has selected The Brand Liaison to lead licensing for an expanded product line of PetMedics brand pet care, health and wellness products including pet toys and plush, pet travel and home goods, functional apparel and accessories, feeding, vitamins and healthy consumables, cleaning, CBD, nutraceuticals, and more.  PetMedics licensing will also supported by coordinated cross-category marketing and social media campaigns targeting the multi-billion dollar pet industry.

With rapid market acceptance since its launch last year, PetMedics has been distributing innovative electronic pet care products found at multiple tiers of retail distribution.  Through this new licensing initiative, consumers will be able to enjoy the same innovations and solutions in virtually every category of pet care.

“As a dog owner and foster dog parent, I have relied on so many of the great PetMedics electronics products, so I immediately saw the potential and opportunity to expand the PetMedics brand into so many other categories.” Stated Steven Heller, president of The Brand Liaison.  “We are honored to be selected to lead this licensing program and have no doubt that the products and partners that we bring will provide the same level of excellence and innovation that the PetMedics brand stands for.”

“We looked at several licensing agencies and considered several business expansion strategies and The Brand Liaison stood out as the best agency to help us achieve our goals.” explained Ezra S. Ashkanazi, founder of PetMedics. “They understand our brand and share our mission for innovative pet health and wellness solutions.”

The Brand Liaison licensing efforts and products from licensees will be sold in-store and on-line in all channels where the pet products are sold, including retailers that support the original PetMedics  electronic products, including retailers such as Walmart, Target, Costco, Petco, Petsmart, Chewy, Amazon, specialty channels and more.  PetMedics products from licensees will also be included in coordinated marketing efforts with respected bloggers and publications that are relevant to today’s pet markets.

About PetMedics
PetMedics, bringing innovation to the pet space! PetMedics products include patented, unique and exclusive pet wellness technologies. PetMedics offers a complete line of natural health and wellness, and calming solutions along with the essentials needed to keep your pet happy and healthy. https://mypetmedics.com/

About The Brand Liaison
The Brand Liaison is a premier licensing agency representing both licensors and licensees in Fashion, Entertainment, Character, Children, Pet, Home, Sports, Food & Beverage, and Art brands.  With a focus on creating new revenue streams for clients through licensing, strategic partnerships, and brand extensions.  For licensors, The Brand Liaison helps commercialize opportunities that extend brands into complimentary product categories, to maximize their licensing potential.  For manufacturers, The Brand Liaison assists in acquiring brands and developing strong licensing programs to help create long term retail success.  In each case, The Brand Liaison works closely with clients to ensure that brand extension activities compliment the strategic goals and objectives.