New York, NY — North Equity LLC, a venture equity firm that owns and operates over 15 media properties, has agreed to terms with Centennial Media to produce special interest magazines and books for Popular Science and SAVEUR.

Centennial, a leading book and magazine publisher that specializes in richly illustrated publications, will produce six licensed single-topic, Special Interest Publications (SIPs) for Popular Science, and three for SAVEUR, in 2021. They will also publish two children’s books for Popular Science to bring kids the fascinating science behind everyday topics and engage them in STEAM subjects. The parties plan to expand their program in 2022 to include some of North Equity’s other enthusiast brands such as The Drive, Field & Stream, Domino, and Outdoor Life.

“Centennial Media is the best partner to help us create a diverse line of print products. They understand the value of our brands, and their unique data-driven approach and commitment to quality content will help us produce well-conceived, high-performing products for years to come,” said Richard Oren, Head of Licensing at Camden Media (a portfolio company of North). “Focusing on one topic allows our editorial teams to bring readers a collection of in-depth stories presented in a concise and accessible way. We’re particularly excited about the opportunity to help young readers demystify complex topics and engage with our new line of Popular Science children’s books.”

“We’ve been fans of many of these brands for a long time and have already started working with their extremely talented editors,” said Ben Harris, President of Centennial Media. “Our team prides itself on creating high quality, engaging, and timely products. By combining that with these brands’ rich history of storytelling, we’ll be able to create something that is incredibly appealing to lifelong enthusiasts and new readers alike.”

Distribution will be available in supermarkets, mass merchandisers, drug stores and book retailers throughout the United States. Popular Science’s first SIP will be available in April 2021, followed by a new SIP roughly every eight weeks. The first Popular Science children’s book will be on sale in September, while SAVEUR’s SIPs will be on shelves in June, September, and December 2021.

ABOUT NORTH EQUITY

North Equity LLC is a venture equity firm that invests in, acquires, builds, and scales transformative digital media brands using a proprietary combination of operational, data, and technology expertise. The current portfolio focuses on the automotive, home, outdoors, specialty, and military verticals, which are divided into three operating businesses: Acton, Brookline, and Camden. North’s brands include The Drive, Popular Science, Popular Photography, Field & Stream, BobVila.com, SAVEUR, Outdoor Life, The War Zone, and Task & Purpose, among others, representing a combined audience of more than 35 million monthly unique visitors. Since joining North, each brand has been strategically building market-leading positions and optimizing profits, while producing high-quality content and transforming their category in the digital landscape. North’s investment team has extensive experience as private investors and operators at the intersection of technology, data, and media. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital media and technology landscape.

ABOUT CENTENNIAL MEDIA

Centennial Media is one of the nation’s largest magazine and book publishers. It is a leading player in special interest publishing and operates over 40 brands offering some of the most trusted, authoritative content in their fields. The company uses a data-driven framework to identify compelling topics and has streamlined the publishing process to quickly meet information needs in emerging areas of consumer interest. Titles span an array of genres including news, entertainment, health, wellness, home, gardening, food, sports, religion and history. Centennial Media prides itself on producing quality content that is well-written, informative, and beautifully designed for the modern reader. The company’s retail footprint includes distribution in the United States, Canada, and European markets.

PRESS CONTACT 

Cathy Hebert, cathy@northequity.com