New York. NY — NYC Alliance, a vertically-integrated, multi-channel apparel company, announced a partnership with Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, for Frye and Tretorn. The apparel deals are the first for both brands since the former licensee Global Brands Group shut down and liquidated earlier this year. Confections Moda Piel is the Frye licensee for leather/suede outerwear

Through the agreements for Frye and Tretorn, ABG expands its relationship with NYC Alliance, which holds the exclusive license for Juicy Couture apparel, including the iconic velour tracksuit, in the US and Canada. The partnership grants NYC Alliance the rights to design, produce and distribute men’s and women’s sportswear for Frye and Tretorn. The products will be available at a wide range of department stores, specialty retailers, and online across the US and Canada. \

“We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” said Burt Damsky, President of Sales at NYC Alliance. “Both brands have a strong heritage and a reputation of excellence in quality and design.”

Frye’s designs are inspired by the brand’s iconic heritage and are built to stand the test of time. The timeless designs include a collection centered around a denim sensibility that complements Frye’s iconic footwear. Tretorn’s apparel is influenced by the brand’s authentic connection to tennis and its roots in preppy fashion. The apparel is designed to allow consumers to move through life with ease, comfort, and style.

“Frye and Tretorn are beloved brands that resonate strongly with their respective target consumers,” notes Christina Martin Pieper, SVP of Brand, Lifestyle at ABG. “Through this partnership with NYC Alliance, we are able to build upon Frye and Tretorn’s expansive lifestyle offerings and offer a uniquely designed product for a growing segment of the brands’ businesses.”

The Frye and Tretorn collections will debut at leading US retailers in Spring 2023.

About NYC Alliance

NYC Alliance has become a leading, vertically-integrated, multi-channel apparel company that seamlessly connects demand to supply.

We are continuously investing in the most advanced technologies to maximize our speed, minimize costs, and to create the world’s most responsive supply chain – delivering unparalleled levels of service.

Our dedicated teams are empowered to make customer-centric decisions across all divisions: product development, marketing, and design throughout our network.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, with offices around the world, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,100+ freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

ABG’s portfolio of iconic and world-renowned brands generates more than $21 billion in global annual retail sales, and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.

For more information, visit authenticbrands.com.

Follow ABG on Twitter, LinkedIn and Instagram.

About The Frye Company

For over 150 years, Frye’s iconic boots have defined eras, embodied social movements, and been proudly worn by the confident and courageous. As the original maker of American footwear, the brand has paved the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. Frye continues to cultivate a passion for crafting iconic styles using the finest leathers. Today, the brand’s vast offerings include footwear, small leather goods, bags, accessories, hosiery, outerwear, and shoe care, available in the United States, Canada, and on thefryecompany.com.

For more information and exclusive updates, follow @thefryecompany on Instagram, Facebook and Twitter.

About Tretorn

Tretorn is inspired by Swedish design, bringing modern fashion to streets all over the world. Tretorn embraces its heritage while infusing trend, luxe details and utility in every style. Combining function, form and fashion, the brand is known for its clean design aesthetic and quality products. Tretorn offers rubber boots, sneakers and outerwear for men, women and kids, and is available in department stores and specialty retailers across North America, Europe, Asia and worldwide on tretorn.com.