Drawing inspiration from some of his most iconic images and lyrics, this collaboration represents Oakland’s deep appreciation for Tupac’s life and powerful messages of community. The collection embodies his strength through vulnerability.

It also reflects the cultural pulse of Oakland, a town that he credited with shaping him. Through these designs, we wanted to honor Tupac’s voice, social consciousness, and intellecy.

The breadth of this collection reflects the diversity of Oakland and all lovers of hip-hop. “Keep Ya Head Up” resonates with Oaklandish and our mission. We acknowledge our environment, don’t sugarcoat it, and remain optimistic that things can and will change for the better. We strive to be an agent of that change for a beautiful, just world.

The collection is now available exclusively at Oaklandish retail locations and online at oaklandish.com.