New York, NY — Odwalla®, the beloved and quirky beverage brand founded by jazz musicians in 1980, is set to make waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. This relaunch is made possible through the collaboration of Full Sail IP Partners and Grupo Jumex, who are working together to bring this iconic brand back to shelves across the United States.

Grupo Jumex, a family-owned leader in the beverage industry, will build upon Odwalla®’s heritage by delivering an elevated beverage experience for health-conscious consumers.

“We are thrilled to bring Odwalla back to shelves,” said Alan Kravetz, CEO of Full Sail IP Partners. “Odwalla’s return to market is a perfect example of our mission to help brands reach their full potential. Odwalla is a brand that has always stood for quality, innovation, and health, and we’re proud to play a central role in its next chapter.”

The new Odwalla® line will include three signature smoothies: Mango, Strawberry-Banana, and Berries. Additionally, it will feature three 100% juice options: an energizing blend of Orange, Guava, and Ginger; an innovative Green Juice made with pineapple, apple, and nopal (tender cactus); and a not-from-concentrate Orange Juice with unparalleled quality and taste. These products will be available in multiple packaging formats, including 13.9 fluid-ounce glass bottles and 16 and 32.4 fluid-ounce Tetra Prisma® cartons, offering consumers convenience and versatility.

Since its founding, Odwalla® has been a trailblazer in the health and wellness beverage industry. This new line of beverages continues the brand’s legacy, guided by a philosophy that prioritizes quality and freshness. The smoothies and juices are bottled using the highest quality standards to preserve their nutrient integrity and vibrant flavor.

Staying true to Odwalla®’s values, Grupo Jumex has crafted this new beverage portfolio with a focus on simplicity and transparency. The latest offerings contain only a handful of wholesome ingredients, using real fruit juices and natural ingredients. Free from added sugar and high-fructose corn syrup, Odwalla® delivers convenient, natural, and refreshing flavors that health-conscious consumers can enjoy in every sip.

“Odwalla®’s introduction of this new line of juices and smoothies reflects our shared values,” said Salvi Folch, CEO of Grupo Jumex. “We’re passionate about creating beverages that people trust and enjoy. Odwalla® embodies the quality and commitment to healthy living that we have delivered for over 60 years.”

The partnership between Grupo Jumex and Full Sail IP was brokered by LMCA, a global leader in brand extension licensing, ensuring a seamless collaboration between the two organizations. For more information about Odwalla®, please visit www.odwalla.com

The distribution of Odwalla® will be powered by Vilore Foods with an extensive nationwide network. With over 40 years of expertise in the CPG industry, Vilore Foods has established itself as a trusted leader in delivering high-quality food and beverage products across the United States. For distribution inquiries, please contact Odwalla@vilore.com

About Grupo Jumex
Grupo Jumex was founded in Mexico more than 60 years ago and ranks among the top companies with the best reputation in the country. The company produces, markets, and distributes high-quality fruit-based beverages. Its products are available in Mexico, the U.S., and many other countries around the world, and include a wide variety of juices, nectars, and refreshing beverages.

About Full Sail IP Partners
Full Sail IP Partners is a leading intellectual property investment firm that acquires, manages, and grows intellectual property assets through the brand licensing business model. For more information, visit www.fullsailip.com

About LMCA 
LMCA is a global brand extension agency dedicated to building transformative licensing partnerships that add value, create revenue, and support our clients’ overall strategy and purpose. For nearly 40 years, LMCA has planned and managed brand licensing programs across a wide range of industries and markets, creating relevant and meaningful brand products and experiences that deliver impactful results. For more information, visit www.lmca.net.