New Licensing Deal Expands Omaha Steaks Brand into Pet Category with Meat-Forward Treats and Food Toppers

Omaha, NE  — Omaha Steaks is entering the pet category through a new licensing agreement with Pets + People (formerly Fetch for Pets), This collaboration will introduce a premium, meat-forward line of pet treats and food toppers under the Omaha Steaks brand, extending the iconic company’s heritage of gourmet meats to the pet category

Through the agreement, Pets + People will design, manufacture, and distribute the new Omaha Steaks-branded pet treats across national retail and online channels. Known for their innovation and deep understanding of pet parents and their needs, Pets + People is uniquely positioned to translate the quality and trust of the Omaha Steaks name into protein-rich products that pets will love.

“We’re incredibly excited to enter the pet space with a partner like Pets + People,” said Nate Rempe, CEO of Omaha Steaks. “Pets are a vital part of the family, and this line allows us to create new moments of connection around the flavors our customers already know and love.”

Tiffany Salmon, Vice President of Sales and Licensing for Pets + People added: “We’re thrilled to collaborate with Omaha Steaks, a brand synonymous with quality and tradition. Our mission is to deliver pet treats that embrace the same standards, made with premium meats and simple ingredients that pack great taste. With the growing trend of pet humanization, pet parents are looking for the same quality they expect for themselves and their families. America’s Original Butcher is now serving your furry family members!”

The pet treats will reflect Omaha Steaks’ longstanding commitment to quality meats and gourmet craftsmanship, while meeting and upholding the brand’s rigorous quality benchmarks. Products may be available in limited quantity on major e-commerce channels at the end of 2026, with a full launch planned in 2027 featuring wide availability across leading retailers and e-commerce platforms.

This licensing partnership was brokered by Global Icons, Omaha Steaks’ exclusive licensing agency.