London, UK: 13 August, 2014 –Global entertainment company Outfit7 has signed an apparel on-demand deal with MerchANT, a London-based tech start-up and licensing company, for Outfit7’s flagship entertainment brand, Talking Tom and Friends.
The Talking Tom and Friends MerchMAKER (talkingtom.merch-maker.co.uk) launches on 27 August 2014 and will allow fans to create their own bespoke Talking Tom and Friends merchandise using MerchANT’s groundbreaking interactive personalization system. Users in the UK and Ireland will be able to choose from a wide range of apparel and accessories to customize with their favorite character images and quotes.
Safe, secure, and child-friendly, fans of all ages will be able to use the Talking Tom and Friends MerchMAKER from customization to check out, thanks to MerchANT’s revolutionary platform and the use of PayPal or parentally controlled OINK payments.
“The Talking Tom and Friends MerchMAKER is a new, exciting touchpoint for consumers to engage with the Talking Tom and Friends brand,” said Angeles Blanco, Senior Director of Licensing and Merchandising at Outfit7’s UK subsidiary. “The partnership with MerchANT is a great fit for our brand, as it centers on interactivity, fun and consumer engagement – attributes that are at the core of Talking Tom and Friends.”
Established in 2012, MerchANT uses interactive personalization platforms connected to social media to deliver licensed product ranges – spanning film, TV, apps and gaming – utilizing the ‘Just-in-Time’ manufacturing method.
“MerchANT is very excited to be working with Outfit7 on the Talking Tom and Friends merchMAKER,” said Charlotte Clisby, Head of Business Development at MerchANT. “We believe that this product will give fans the opportunity to create something truly personal to them.”

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About Outfit7 Limited
Best known for its global phenomenon Talking Tom, Outfit7 is one of the fastest-growing media entertainment companies on the planet. Outfit7 was founded by a group of entrepreneurs in 2009 whose mission is to bring fun and entertainment to all.  Its flagship app franchise Talking Tom and Friends has achieved over 1.7 billion downloads since its launch in 2010 and continues to grow with 230 million active users each month. Talking Tom and Friends are unique fully animated 3D animal characters who love to be petted and played with through an array of in-app user functions.  Each with their own distinct personality, Talking Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre and Talking Gina are fully interactive and can engage in two-way conversations with users.  Fans can even create and share videos of interactions with their favorite characters via Facebook and YouTube.  The popular characters started life in the digital world and now Talking Tom and Friends extend from mobile apps to chart-topping YouTube singles, animated web series, innovative merchandise and a soon to be released TV series. Outfit7 Limited is a global company with offices and subsidiaries in London, England; Ljubljana, Slovenia; Limassol, Cyprus; Seoul, South Korea; and Palo Alto, USA.  For more information, please visit www.Outfit7.com and www.talkingtom.com or visit our Facebook, Twitter or YouTube pages.
      
PRESS CONTACT
Cassie Chandler – Outfit7
E: cassie.chandler@outfit7.com / T: +44 (0) 20 7432 4564 / M: +44 (0) 7508 994 099