London (19th August 2014) – SuperAwesome has today announced that Outfit7 Limited, the entertainment company behind the global phenomenon Talking Tom and Friends, has partnered with The Future8 Awards to exclusively sponsor its Mobile App Category – aimed at aspiring app developers aged 7-17.
Launched in partnership with The Guardian, The Future8 Awards aim to find the top 7-17 year-old digital creators in the UK and Ireland. The awards have attracted a huge number of entries across the eight categories with inbound interest from kids, parents and teachers alike. Each prize is a life-changing opportunity provided by the category sponsor in question.
Outfit7 made mobile history when Talking Tom and Friends became the fastest entertainment app series to reach 300 million downloads, just 19 months after its launch.  Now, with over 1.7 billion downloads and 230 million monthly active users for its flagship brand, Outfit7 is one of the world’s biggest media entertainment companies and perfectly placed to offer the winner of The Future8 Mobile App Award a once-in-a-lifetime opportunity.
Iza Login, Deputy CEO and Co-Founder of Outfit7 Limited, will join the highly skilled line-up of Future8 judges, which includes Shannon Cullen, Publisher at Puffin, Penguin Random House UK, Jo Scalpello, Head of Partnerships at Blinkbox, and Eric Huang, Head of Development at Made in Me.
The winner of The Future8 Mobile App Award, along with their guardian, will be flown out to Outfit7’s creative and technology hub in Ljubljana, Slovenia, where they will gain an insightful introduction into all facets of app creation.  The winner will experience first hand all the different stages of app development from initial insight, concepts and artwork to testing and marketing.  Outfit7 will also arrange for the winner to visit some of the country’s most beautiful attractions.
Iza Login, Deputy CEO and Co-Founder at Outfit7 Limited, said: “We’re delighted to be taking part in the Future8 Awards, helping to motivate and encourage young talent. Here at Outfit7 we are committed to developing imaginative and innovative products, from idea to reality, so we are excited about the opportunity to help inspire the next generation of app developers.”
Dylan Collins, CEO of SuperAwesome, said: “We are very excited to welcome Outfit7 on board as our Mobile App Category Sponsor. The Talking Tom and Friends franchise is a global phenomenon and it’s hugely popular amongst our audience of 7-17 year olds. Access to Outfit7’s expertise and knowledge of this sector is an exceptional opportunity for any young app developer and we look forward to working together to find a creative star.”
For more information, please visit www.thefuture8.com.
 
ABOUT SUPERAWESOME
SuperAwesome is the world’s largest kids and teens marketing platform, reaching almost 40M kids each month across mobile, web, online video and physical discovery. The company has over 90 content partners as well as several proprietary kids properties including Swapit, Bin Weevils, Box of Awesome, SuperAwesome Club and SuperAwesome Games. SuperAwesome works with brands from all categories to communicate safely and effectively with the elusive kids and teens market. Clients include Lego, Warner Bros, Hasbro, Disney, Nintendo and many others. SuperAwesome Research, the company’s dedicated research arm is highly regarded within the FMCG market and has the largest kids research panel in the UK.
For more information please see www.SuperAwesome.tv or @GoSuperAwesome.
 
About Outfit7 Limited
 Best known for its global phenomenon Talking Tom, Outfit7 is one of the fastest-growing media entertainment companies on the planet. Outfit7 was founded by a group of entrepreneurs in 2009 whose mission is to bring fun and entertainment to all. Its flagship app franchise Talking Tom and Friends has achieved over 1.7 billion downloads since its launch in 2010 and continues to grow with 230 million active users each month. Talking Tom and Friends are unique fully animated 3D animal characters who love to be petted and played with through an array of in-app user functions. Each with their own distinct personality, Talking Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre and Talking Gina are fully-interactive and can engage in two-way conversations with users. Fans can even create and share videos of interactions with their favorite characters via Facebook and YouTube. The popular characters started life in the digital world and now Talking Tom and Friends extend from mobile apps to chart-topping YouTube singles, animated web series, innovative merchandise and a soon to be released TV series. Outfit7 Limited is a global company with offices and subsidiaries in London, England; Ljubljana, Slovenia; Limassol, Cyprus; Seoul, South Korea; and Palo Alto, USA.
For more information, please visit www.Outfit7.com and www.talkingtom.com or visit our Facebook, Twitter or YouTube pages.