Oxford University Press Appoints Metrostar to Manage Winnie the Witch’s Brand Licensing Programme
Winnie the Witch and her big black cat, Wilbur, burst onto bookshelves in 1987 and have been delighting readers ever since. Translated into 27 languages, Winnie has sold over 3.5 million books and has been selected by the publishing industry for the World Book Day promotion in 2012, her 25th Birthday year.
Claire Potter of Metrostar comments:
“Winnie is a refreshingly different witch. She dresses in purple, blue, yellow and red and with her stripy stockings, she has the best-known legs in the history of picture books! We’re looking forward to introducing her to the licensing industry.”
Metrostar is targeting the apparel, giftware, toy, stationery and accessories sectors for Winnie with a view to developing products aimed at her readers, children aged 3 to 7 years.