LOS ANGELES, CA – June 18, 2018 – VP Racing Fuels® has appointed Pacific Swell Brands as its exclusive licensing agency of record. Recognized as the World Leader in Fuel Technology® by drivers, tracks, series, and fans alike, VP Racing Fuels has presence across all motorsports and sponsors over 60 series and sanctioning bodies. The racing fuels, small engine fuels, lubricants, and additives are distributed worldwide.  In the United States, Canada, and Mexico, VP Racing also has over 300 retail gas stations, FastLube™ oil change centers, and PowerWash™ car washes.

With almost 45 years of commitment to excellence and consistency, auto and racing enthusiasts have come to love and develop a powerful connection with the brand, becoming the gold standard in automotive lifestyle and racing. PacSwell will focus on offering consumers and enthusiasts new and engaging ways to connect further with VP Racing Fuels through new products and retail channels.  Key categories available for licensing include automotive accessories, aftermarket parts, electronics, tools, tailgating, apparel, fashion accessories, toys, and more.

“VP Racing Fuels’ strong brand recognition and impeccable reputation in the world of automotive racing makes it a powerful brand that offers high value to companies and retailers seeking to stand out from their competitors,” stated Vivian Velasco, President of PacSwell. “We are thrilled to carry the VP Racing Fuels brand into new product categories and channels with best-in-class partners.

“After much searching and due diligence, we chose Pacific Swell Brands to represent VP’s licensing initiatives,” said Alan Cerwick, President & CEO of VP Racing Fuels. “It was PacSwell’s drive and ingenuity that tipped the scales. We look forward to raising our brand profile and expanding our product portfolio through PacSwell’s expertise.”

PacSwell welcomes inquiries from companies and retailers interested in licensing the iconic brand.  Please contact connect@pacificswellbrands.com to learn more.