New York, NY – On the day that Paddington in Peru launches in the US, the world-famous FAO Schwarz toy store in New York City was transformed into a Paddington paradise, bringing the beloved bear’s latest cinematic adventure to life. As part of the grand activation, the iconic store featured a Paddington-filled ‘swing shop’ and an eye-catching movie-branded window display taking over the front and sides of the iconic building. The branded pop-up inspired by Paddington’s Peruvian roots and filled with orange trees features beautiful Paddington products from apparel and accessories to toys, plush and stationary making the perfect souvenirs for fans of all ages.

To kick off the excitement, a private “Breakfast with Paddington” event was held inside the store before it opened to the public on Saturday morning. The exclusive event welcomed family influencers and bloggers, offering them an unforgettable Paddington experience complete with Paddington-themed treats, face painting, goodie bags, and a custom photo-op with Paddington himself. A special appearance by Paddington in Peru star Emily Mortimer also added to the magic, as she posed for photos with the guests to support the activation.

Following the event, families were shuttled to an early screening of the film, capping off the perfect ‘Paddington in New York’ day. The event garnered remarkable attention, with family influencers reaching a combined audience of over 15 million followers.

The success of the event marked a heartwarming milestone in the celebration of Paddington’s new film, Paddington in Peru, which is set to hit US cinemas on February 14, 2025, developed, produced by STUDIOCANAL and distributed in the US by Sony Pictures. The film has already garnered positive reviews, with critics praising its charm and adventure.

For more information on Paddington in Peru and to stay updated on future events and activations, follow @PaddingtonBear and @PaddingtonMovie on social media.

About Paddington
For over 65 years, British-born writer Michael Bond has delighted readers all over the world with his stories about Paddington, the bear from Peru, famous for his love of marmalade. The kindness and humour in the stories appeal to children and adults alike, ensuring Paddington’s enduring popularity from one generation to the next.

Since then, Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen, a further film Paddington 2 followed in 2017. The third instalment Paddington in Peru was released in the UK on 8th November 2024 and is set to release internationally in 2025. The movies are produced by STUDIOCANAL, Europe’s leader in production, distribution and international sales of feature films and series, part of CANAL+ Group, major player in the creation and distribution of content worldwide. In 2020, a brand-new Paddington TV series designed for a pre-school audience, The Adventures of Paddington launched on Nickelodeon, winning two Daytime Emmys.

About STUDIOCANAL
STUDIOCANAL is one of Europe’s leading film and series studios, with worldwide production and distribution capabilities. It operates directly in nine major European markets including Austria, Benelux, Denmark, France, Germany, Ireland, Poland, Spain and the United Kingdom, as well as in Australia and New Zealand, and in offices in the United States and China. STUDIOCANAL finances, produces, and distributes 80 films per year. It owns one of the most prestigious catalogues in the world and the largest catalogue of European titles, boasting more than 9 400 titles from 60 countries. With a catalogue spanning 100 years of film history, STUDIOCANAL has invested close to 25 million euros into the 4K restoration of nearly 1 000 classic feature films over the past 7 years. STUDIOCANAL also produces over 15 series each year, including local creations and premium international co-productions, and distributes its scripted productions and CANAL+ Originals globally (2,000 hours of current and library content in distribution). Projects are produced in-house by STUDIOCANAL or through its worldwide network of production companies, including 2e Bureau and STUDIOCANAL Original in France; Birdie Pictures, Red Production Company, Urban Myth Films, Strong Film & Television, and Sunny March TV in the UK; Bambú Producciones and Te Espero en Marte in Spain; Lailaps Films and STUDIOCANAL Series in Germany; Opus TV in Poland; Sam Productions in Denmark; Dingie in Belgium; and The Picture Company in the United States.