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NBA Deal Fueling ‘Strong Growth’ For Nike image

NBA Deal Fueling ‘Strong Growth’ For Nike

December 21, 2018

Nike’s eight-year licensing agreement with the NBA is “fueling strong growth” for the company in creating a sales “lift” in basketball apparel, CEO Mark Parker...

AMC Entertainment, Imax Shifting VR Focus

Scholastic’s Q3 Profit Rises

Executives

Agencies

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Hearst Focuses Licensing Plans on Men’s Health and Women’s Health

Ultraman Readying Licensing For North America

Retail Brands Revived for Licensed Products, Ecommerce Sites

Cherokee Signs New Tony Hawk, Liz Lange Master Apparel Agreements

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