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Water Parks Take the Plunge with Licensing image

Water Parks Take the Plunge with Licensing

November 20, 2024

By Mark Seavy After years of relying on home-grown IPs, water parks are increasingly taking the plunge with brand licensing. This growing interest is being...

Swift-Kelce Effect Drives Record Popularity for NFL’s Most Marketable Players

Scholarship Spotlight: Skylar Grady, Student at Howard University

Spring Fair 2025 Launches the Licensing Lab in Partnership with Fabacus and Licensing International

VTech Announces 2024/2025 Interim Results

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Dillard’s Introduces Darby Fallon Clark for Edgehill

Monster High Partners with Anti-Bullying Alliance

TikTok Shop Addresses Counterfeit Concerns

How Malls are Making a Comeback

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