Australia – Paladone, in partnership with BBC Studios, is pleased to announce the expansion of its Bluey range into Australia. This extension of Paladone’s global footprint marks an exciting milestone as Paladone returns to Australia, introducing fun and innovative licensed products to a wider global market.

Three Bluey products will launch initially for retailers: the ‘Icon’ Alarm Clock, a GloBuddies companion light featuring sounds from the hit TV series, and a soft, safe silicone SquishyGlo Light – inspired by one of the show’s most iconic toys, Floppy.

Paladone currently holds the license for Bluey across the EMEA region, as well as in Mexico and Latin America. This expansion will build on that already successful foundation by tapping into a new audience.

“This beloved Australian brand is a fantastic addition to Paladone’s portfolio, strengthening our presence in the region and opening exciting new opportunities with retailers. It’s a big win for the business and a brand that truly connects with Australian families – including mine,” said Elley Camilleri, Head of Sales for Paladone’s APAC region.

Paladone’s Australian Bluey range is set to be available for retailers from early next year.

About Paladone
Paladone is a global leader in licensed and non-licensed toys, games, gifts, and branded merchandise. With showrooms worldwide and a commitment to trend-forward, quality products, Paladone continues to delight consumers and build trusted partnerships with retailers globally.

About Bluey
The series follows Bluey, a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.  In Australia, the show goes out on ABC. Website | Facebook | Instagram | TikTok | YouTube

About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au