Panini NFL/NFLPA 2021/22 Sticker Book Collection Launching for The Third Consecutive Year in The UK
London, UK = Panini UK and Ireland are launching their new season NFL/NFL Players Association (NFLPA) sticker collection into the UK and Irish market for a third consecutive year. Panini has now curated another collection of circa 560 stickers and 100 trading cards which feature fan favourites from all 32 National Football League teams.
The collection is currently available for pre-order and, once released to mass retail on the 12th August, will be available in WH Smith, ASDA, Martin McColl’s, Easons, One Stop and Independent newsagents.
Current trends are showing increasing numbers of football fans showing their passion both on and off the field with the London Games taking place in October where full capacity crowds are expected to attend both matches. This will represent the first time in over 18 months UK fans will be able to enjoy the electric atmosphere of in-person matches. Next to sport participation rising across the globe, we are also seeing increased demand for NFL team and player branded goods in the UK – especially around the kick-off period. To raise awareness for the sport and the product, Panini is running free album sampling campaigns for UK NFL fans. Furthermore, marketing activity will feature influencer activity and sampling campaigns with schools across the UK in time to fire up fans for the upcoming 2021/22 season kick off.
“With the London Games kicking off the season, we are excited to once again provide fans with the collaboration that has become a staple for some and hobby for many. We are proud partners of the NFL and NFLPA as these collaborations have not only been opportunities for amazing continuous growth, but also an opportunity for the fan community to come together and learn more about their favourite sport.” – Chris Clover, Head of Marketing, Panini.
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About Panini:
Panini Group was established 60 years ago in Modena, Italy. It has subsidiaries throughout Europe, Latin America and the United States. It is the world leader in the published collectable sector and the No.1 multinational publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 150 countries and counts a staff of over 1,200 people. For more information, visit www.paninigroup.com
