The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series.

How did you get into licensing (or how did licensing find you)?
Licensing found me very early, and very personally, through my family business. I grew up around brands, product, and long-term thinking. Alfred Sung was one of the first Canadian fashion brands to truly scale globally through licensing and watching that process firsthand gave me a deep respect for how powerful a well-structured licensing model can be when it’s done thoughtfully.

What’s a “typical” day in your current position?
No two days look the same, which is part of what I love. A typical day usually includes a mix of strategy calls with licensees, reviewing product and packaging, working on new category expansion, and thinking about longer-term brand architecture for the Alfred Sung brand. I spend a lot of time making sure every decision—from royalty structure to distribution—reinforces the same story. Every decision comes back to one question: Does this feel like Alfred Sung? If the answer isn’t immediate and confident, we slow down.

What’s your biggest personal or professional accomplishment?
Reintroducing Alfred Sung as a modern, relevant lifestyle brand while preserving its integrity—respecting what the brand has always stood for while positioning it for long-term growth. One moment I’m particularly proud of was navigating our beauty and fragrance license during the highly publicized Revlon bankruptcy in 2024. It was a complex and uncertain period, but through collaboration and clear-headed decision-making, we emerged with a modernized agreement that ultimately strengthened the brand and set the foundation for its next chapter. Seeing long-time partners re-engage alongside new partners recognizing the depth and opportunity within Alfred Sung has been incredibly rewarding.

What are the most significant trends or changes that you’ve seen in the business in recent years?
There’s a renewed appreciation for heritage brands that stand for something real. Consumers are gravitating toward names with history and credibility, especially in a crowded marketplace.  For us, this has meant focusing less on trend cycles and more on timelessness, quality, and emotional connection across categories.

What keeps you up at night? What’s your biggest challenge these days?
Protecting the brand’s long-term value. Alfred Sung has always been about quiet confidence and thoughtful design and maintaining that across categories and markets requires discipline.  The biggest challenge and responsibility—is ensuring every partnership strengthens the brand rather than diluting it.

In your opinion, what is the top skill every licensing executive should have in order to succeed?
Brand empathy. Understanding not just what a brand can do, but what it should do. Successful licensing requires listening—to the brand’s history, to the consumer, and to the partner—and finding alignment between all three.

What’s the best piece of advice you’ve ever received, or what’s your favorite quote?
“Consistency builds trust.” Alfred Sung earned its reputation by being consistent in quality, design, and point of view, and that principle guides every licensing decision we make today.

What is your favorite licensing deal of all time? (It doesn’t have to be one that was signed by you.)
Ralph Lauren’s early licensing strategy still stands out—not because of scale alone, but because of discipline. Every extension felt intentional and reinforced a clear lifestyle point of view. That consistency is incredibly hard to achieve and incredibly powerful when done right.

If you weren’t in licensing, what would you be doing now?
I’m also a painter, so I’d likely still be building things visually and telling stories through art instead of product. In many ways, licensing and art aren’t that different—both are about clarity, restraint, and meaning.

The last licensed product I bought was…
I bought my wife a set of beautiful Royal Albert Miranda Kerr pink champagne flutes. She loves them—they’re elegant and very feminine with an engraved butterfly detail.