The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series.

How did you get into licensing (or how did licensing find you)?
My journey into licensing began in the non-profit, art museum world—specifically during my time at the Brooklyn Museum, which was actively engaged in both inbound and outbound licensing. At the time, I had never heard of licensing—but I quickly found the world of art licensing to be both dynamic and accessible. It sparked a curiosity that stayed with me, even as I continued working in roles that combined my passion for art and storytelling. A few years later, I transitioned into the for-profit, more traditional licensing world. My first official role in the industry was with 4Kids Entertainment during the U.S. launch of Pokémon. I couldn’t have asked for a better entry point—an iconic brand, a historic moment, and an incredible team. To this day, I remain connected with many of my colleagues from that chapter, which speaks to the strong relationships this industry helps foster.

What’s a “typical” day in your current position?
Like many in this industry will tell you, there’s really no such thing as a “typical” day, though two strong cups of coffee are a constant. I usually start my morning by reviewing emails and checking my schedule so I can hit the ground running. Working at an agency (Brand Central) is incredibly energizing because of the variety of clients and categories we support. My time is typically split between client and prospect calls, deal negotiations, and ensuring active projects continue progressing as planned. I also dedicate part of my day to trend research—not just within my clients’ core categories, but across industries. Trends are interconnected, and it’s important that I keep my clients informed with insights that could influence their strategy and unlock new opportunities.

What’s your biggest personal or professional accomplishment?
One of my proudest professional accomplishments was launching a collaboration between my client, Thor Kitchen, and Gordon Ramsay to create a line of Gordon Ramsay Signature Kitchens. It was an unexpected and bold partnership that pushed creative boundaries, and it paid off. In our very first meeting, Thor shared that their dream license was Gordon Ramsay. We took that to heart and made it happen. Bringing such a high-profile, globally renowned name to the Thor brand was incredibly rewarding, and the entire process—from ideation to execution—was seamless. Gordon Ramsay himself was gracious, collaborative, and an absolute professional.

What are the most significant trends or changes that you’ve seen in the business in recent years?
Tariffs, AI, the rise of DTC (direct-to-consumer) sales, and new rulings on artificial colors and flavors are four of the most significant forces currently shaping the licensing landscape. With so much ongoing change, companies must think strategically and adapt—whether that means diversifying their manufacturing bases, reevaluating ingredients or materials, or rethinking distribution models and sales channels. Agility and innovation have never been more critical to long-term success.

What keeps you up at night? What’s your biggest challenge these days?
My biggest challenge is making sure I don’t miss the ‘next big thing’ for my clients.  I’m excited about all of the possibilities and helping them to make the right choice for their business is paramount.

In your opinion, what is the top skill every licensing executive should have in order to succeed?
Patience and the ability to respond to changes. Flexibility is key.

What’s the best piece of advice you’ve ever received, or what’s your favorite quote?
I often come back to a favorite quote: “Life is 20% what happens to you and 80% how you respond.” It resonates with me because it’s true in nearly every situation. We can’t control everything, but we can control how our actions ripple out and affect others—and that’s something I try to stay mindful of every day. I also live by the simple reminder to “Be kinder than necessary.” If we all paused to think before we act or speak, the impact would be powerful.

What is your favorite licensing deal of all time? (It doesn’t have to be one that you signed.)
One standout achievement was securing and executing a high-profile collaboration between Brand Central’s client, Band-Aid, and The Metropolitan Museum of Art. As the agency that brought this partnership to life, we’re incredibly proud of the result. The collection launched earlier this year, received widespread media coverage, and brought back the beloved classic Band-Aid tins—featuring iconic artwork that resonated with a wide range of consumers. The collaboration was not only a commercial success, but also a celebration of art, design, and nostalgia.

If you weren’t in licensing, what would you be doing now?
If I hadn’t gotten side-tracked into licensing at the Brooklyn Museum, I’d probably still be doing something in the art world, likely at a museum or gallery.

The last licensed product I bought was…
Snickers’ Candy Pop Popcorn—so delicious!